Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dunkin' performance in the Philippines and how they change over time
See what factors influence Dunkin' performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Dunkin'' competitors in the Philippines
An analysis of Dunkin'' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Dunkin' ranks in the top 1% in the Philippines' cafe & restaurants sector, indicating a leading market position. This high percentile reflects a strong competitive standing. Performance peers within a similar range include Shabunoki, The Matcha Tokyo, The Coffee Bean & Tea Leaf, ANONGSAYO Maginhawa, Encima Roofdeck Restaurant, Makati, and Morning Glory Grill.
Customer satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, impacting loyalty and revenue.
Dunkin's overall CSAT in the Philippines is 67%, a decrease of 7.2 percentage points year-over-year. Central Luzon shows the highest CSAT at 76% with a 2.3 percentage points increase. Metro Manila, Central Visayas, and Calabarzon show decreases in CSAT. Monitoring regional differences is crucial.
Average check indicates customer spending per visit, reflecting pricing strategy, menu appeal, and customer purchasing behavior.
Dunkin's average check in the Philippines is PHP 291.4, a 15.2% increase year-over-year. Calabarzon has the highest average check at PHP 358.3. Central Luzon and Metro Manila have lower average checks at PHP 292.3 and PHP 281.8 respectively. Davao Region shows the lowest value of PHP 242.9.
Number of outlets indicates brand's market presence and accessibility, impacting market share and revenue potential in regions.
Dunkin' has 81 outlets in Metro Manila, 49 in Calabarzon, and 44 in Central Luzon. Western Visayas has 15, Central Visayas has 12, Soccsksargen and Davao Region each have 9, Northern Mindanao has 8, and both Negros Island Region and Ilocos Region have 7 outlets.
Competitor analysis identifies key players and cross-visitation patterns, informing competitive strategies and market positioning.
Dunkin' customers also frequently visit McDonald's (27.62%), Jollibee (23.43%), Starbucks (16.32%), Mang Inasal (9.62%), and Chowking (6.69%). These brands represent Dunkin's primary competitors based on customer cross-visitation in the Philippines.
Traffic workload analysis identifies peak hours, helping optimize staffing, resource allocation, and marketing efforts.
Dunkin's traffic workload peaks between 10:00 and 19:00, with the highest traffic observed around 17:00 (59.63%). Traffic is lowest between 0:00 and 5:00. Resource allocation should align with these peak traffic periods.
Understanding consumer segments by gender and generation informs targeted marketing, product development, and positioning strategies.
Dunkin' consumers in the Philippines show a higher affinity among women (124 index) and Gen X (121 index), indicating over-representation. Gen Y has an index of 100, while Gen Z is under-indexed at 88. Marketing should resonate with women and Gen X.