Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence 24 Chicken performance in the Philippines and how they change over time
See what factors influence 24 Chicken performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 24 Chicken' competitors in the Philippines
An analysis of 24 Chicken' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
24 Chicken is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
24 Chicken's market performance is at the 62nd percentile in the Philippines' Cafe & Restaurants industry, indicating an average market standing. This means 24 Chicken is performing similarly to its peers like Cow, Manam, Popeyes Louisiana Kitchen, Greenwich, Rosario by Vikings and Lydia's Lechon.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
24 Chicken's overall customer satisfaction is 80%, a decrease of 6.5 percentage points year-over-year. Satisfaction varies by region, with Negros Island Region at 100% and Metro Manila at 78%. The trend shows a slight decline in CSAT over the last three months.
Average check reveals how much customers spend per visit. Tracking this KPI helps understand spending habits and optimize pricing strategies for revenue growth.
The overall average check for 24 Chicken is PHP 379.3, an increase of 11% year-over-year. Negros Island Region has the highest average check at PHP 469.4. The average check has fluctuated, peaking in August 2025.
Number of outlets indicates brand reach and market presence. A larger outlet network can lead to greater accessibility and higher potential revenue.
24 Chicken has a total of 46 outlets in the Philippines. Metro Manila accounts for the largest share with 28 outlets, followed by Calabarzon and Davao Region, each with 4 outlets. This distribution highlights key areas of operation.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
The top competitors for 24 Chicken, based on customer cross-visitation, are McDonald's (21.58%), Jollibee (20.86%), Starbucks (7.19%), KFC (6.47%), and Chowking (5.04%). This indicates a significant overlap in customer base with these major fast-food chains.
Traffic workload by hour reveals peak operational times. This insight helps optimize staffing, manage resources, and improve customer service during busy periods.
24 Chicken experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (76.15). Traffic is minimal during the early morning hours. This data suggests focusing resources during peak evening hours.
Understanding consumer segments allows for targeted marketing. Gender and generational insights help tailor messaging and product offerings to specific groups.
24 Chicken's customer base consists of 98% women and 102% men (affinity index). Gen Z shows a high affinity (151), while Gen X is under-indexed (49). This suggests Gen Z is more engaged with the brand compared to Gen X.