Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence 24 Chicken performance in the Philippines and how they change over time
See what factors influence 24 Chicken performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 24 Chicken' competitors in the Philippines
An analysis of 24 Chicken' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
24 Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
24 Chicken, with a market performance percentile of 99, is a leading brand. This indicates strong market share and customer preference compared to peers like CIBO, Sibyullee, Lydia's Lechon, Soban K-Town Grill 소반, Mama Lou's, and Popeyes.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT identifies areas for service improvement.
Overall customer satisfaction for 24 Chicken is 82%, a decrease of 6.8pp year-over-year. Soccsksargen shows the highest CSAT (100%), while Metro Manila reports the lowest (79%) and the largest decrease (-8pp), indicating regional differences in customer experience.
Average check reveals spending per transaction, crucial for revenue analysis. Monitoring trends informs pricing and promotional strategies.
The overall average check for 24 Chicken is PHP 350.30, a 1.8% decrease year-over-year. Negros Island Region has the highest average check (PHP 412.50), while Soccsksargen has the lowest (PHP 260.00), revealing regional spending variations.
Outlet count indicates brand reach and expansion. Monitoring growth aids strategic planning and market penetration assessment.
24 Chicken has 27 outlets in Metro Manila, representing the highest concentration. Calabarzon has 4, Davao Region 3, Soccsksargen 2, and Negros Island Region, Bangsamoro and Central Luzon each have 1, reflecting varying regional presence.
Identifying top competitors by cross-visitation reveals direct rivals for customers, informing competitive positioning and marketing.
24 Chicken's top competitors by customer cross-visitation are Jollibee (20.61%), McDonald's (17.58%), Starbucks (6.06%), Chowking (4.85%), and KFC (4.24%), indicating shared customer base with these major brands.
Traffic workload by hour helps optimize staffing and resource allocation to meet peak demand and improve service efficiency.
Traffic workload for 24 Chicken peaks between 17:00 and 19:00, reaching a high of 75.66 at 18:00. Low traffic occurs from 0:00 to 5:00, indicating a need for resource adjustments based on hourly demand.
Consumer segment analysis by gender and generation enables targeted marketing, tailoring products and messages for optimal impact.
24 Chicken's consumer base shows a higher affinity among women (93 index) compared to men (105 index). Among generations, Gen Z has the highest affinity (135 index), followed by Gen Y (90 index), and Gen X (51 index).