Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Zero's Subs is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Zero's Subs performance in the United States and how they change over time
See what factors influence Zero's Subs performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Zero's Subs' competitors in the United States
An analysis of Zero's Subs' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, indicating competitive strength and customer preference.
Zero's Subs holds a leading market position at the 97th percentile. This indicates a strong competitive standing. Performance peers in the adjacent range include Porky's Backyard Food Truck Park, Stackers Burger Co., Con Sabor Maracucho, Cooking Girl, Shanai Restaurant & Party Hall, and Dead Fish Grill.
Customer satisfaction is a key indicator of brand health, reflecting customer loyalty and potential for repeat business.
Zero's Subs' overall customer satisfaction is 70%, a decrease of 5.2 percentage points year-over-year. Customer satisfaction in Virginia is at 69%, showing a decline of 6.6 percentage points, indicating a need to address customer concerns, especially in Virginia.
Average check reflects customer spending per visit, influencing revenue and profitability, it is a great indicator of financial performance.
The overall average check for Zero's Subs is $17.10, an increase of 14.8% year-over-year. In Virginia, the average check is $17.00, showing no growth. The business had its highest revenue in June.
Outlet count reflects brand's reach, market penetration, and growth strategy, helping to show the current stage of company.
Zero's Subs has 19 outlets in Virginia and 1 in Tennessee. Virginia represents the largest market presence, while Tennessee shows limited presence, showing unbalanced market presence.
Competitor analysis reveals direct rivals and customer preferences, guiding strategic positioning and marketing efforts. It is important to know your competition.
McDonald's, Taco Bell, and Starbucks are the top competitors for Zero's Subs, with cross-visitation rates of 16.18%, 10.29%, and 10.29% respectively. This indicates significant overlap in customer base, and it is crucial to differentiate its products.
Traffic workload indicates peak hours, informing staffing, inventory, and promotional strategies to improve efficiency.
Zero's Subs experiences peak traffic between 11 AM and 7 PM, with the highest workload around 12 PM and 1 PM (67.05% and 67.27%). Traffic is minimal before 9 AM and after 9 PM, indicating optimal staffing and scheduling alignment with peak hours.
Understanding consumer demographics enables targeted marketing, improving engagement and brand resonance for strategic growth.
Zero's Subs attracts both Women and Men equally. Gen X has the greatest affinity (137), while Gen Y and Gen Z have affinity Indexes of 55 and 75, respectively, suggesting marketing efforts may need to increase to these younger audiences.