Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
YOMG is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence YOMG performance in the Australia and how they change over time
See what factors influence YOMG performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of YOMG' competitors in the Australia
An analysis of YOMG' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
YOMG, with a market performance of 99%, is a leading brand. This high percentile indicates a strong market presence, suggesting that YOMG captures a significant portion of customer visits compared to its peers such as Hog's Breath Cafe, Yumko, Munich Brauhaus, The Cray Seafood & Grill, Town and Country Pizza and Pasta, and Chicken Treat, all within a similar top-tier percentile range.
Customer satisfaction reflects customer loyalty and brand perception, impacting long-term growth and profitability.
YOMG's overall customer satisfaction is 81%, a decrease of 2.6 percentage points year-over-year. Satisfaction varies by location, with Queensland at 82% (down 5.4pp) and Victoria at 79% (up 1pp). This indicates a need to investigate the drivers of satisfaction, particularly in Queensland, to identify areas for improvement.
Average check reflects spending per transaction, impacting revenue and profitability. Tracking this KPI reveals customer purchasing habits.
YOMG's overall average check is 27.2 AUD, a decrease of 6.2% year-over-year. Average check varies by location, with Victoria at 29.6 AUD and Queensland at 22.1 AUD. Further analysis is needed to understand the reasons behind these differences and the overall decline.
Outlet count indicates brand reach and market presence, driving revenue potential and customer accessibility.
YOMG has 9 outlets in Victoria and 4 in Queensland. This distribution indicates a stronger presence in Victoria, suggesting potential opportunities for expansion in Queensland or optimization of existing locations in both states.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategies for market share and customer acquisition.
The top competitors for YOMG, based on customer cross-visitation, are McDonald's (13.54%), KFC (6.77%), Guzman y Gomez (5.73%), Hungry Jack's Burgers (5.21%), and Subway (3.65%). This indicates that a significant portion of YOMG customers also visit these fast-food chains, highlighting the need to understand their appeal and potentially differentiate YOMG's offerings.
Traffic workload analysis identifies peak hours and customer flow, enabling efficient staffing and resource allocation.
YOMG experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (60.15%). Traffic is minimal from midnight to 8:00. These patterns suggest the need for optimized staffing and resource allocation to meet peak demand and minimize costs during off-peak hours.
Understanding consumer segments enables targeted marketing and product development, improving engagement and brand relevance.
YOMG's customer base shows Women index is 117, while Men index is 88. This means that Women are overrepresented, or show high affinity toward the brand, while men are underrepresented compared to the average consumer. For generations, Gen Y index is 167, that indicates high affinity of GenY to the brand.