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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Australia and how they change over time
See what factors influence Subway performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Australia
An analysis of Subway' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand strength, indicating customer preference within the cafe & restaurant industry. It reveals competitive success.
Subway's market performance is leading, positioning it in the top 1% within Australia's cafe & restaurant sector. This high percentile signifies strong customer preference compared to peers like Hungry Jack's Burgers, Kickin'Inn, KFC, Guzman y Gomez, McDonald's, and Domino's Pizza, all within a similar top-tier market range.
Customer satisfaction (CSAT) reflects the customer's happiness with the brand. Increasing CSAT is essential for loyalty and positive recommendations.
Subway's overall customer satisfaction is 69%, a significant increase of 10.4 percentage points year-over-year. New South Wales shows the highest CSAT at 83% with substantial growth. Western Australia and Queensland experienced slight declines in customer satisfaction.
Average check reveals how much customers spend per transaction. Monitoring it helps optimize pricing and identify upselling opportunities.
The overall average check for Subway in Australia is AUD 21.2, a slight decrease of 0.3% year-over-year. Tasmania has the highest average check at AUD 35.7. The average check varied across states, with values provided for each location.
Outlet count indicates brand reach and accessibility. A higher number of locations can mean greater market presence and convenience.
Subway has a strong presence in Australia, led by New South Wales with 320 outlets, followed by Queensland (305) and Victoria (301). The distribution varies across states, indicating regional market focus and saturation levels.
Knowing your competitors reveals market dynamics and customer choices. Cross-visitation highlights shared customer bases and direct competition.
McDonald's is the top competitor for Subway in Australia, with a cross-visitation rate of 16.77%. Other key competitors include KFC (9.55%), Hungry Jack's Burgers (9.18%), Domino's Pizza (5.14%), and Guzman y Gomez (3.95%).
Traffic workload indicates peak hours and customer flow. Understanding this helps optimize staffing and resource allocation for efficiency.
Subway experiences peak traffic between 11:00 AM and 1:00 PM, with the highest workload at 12:00 PM (61.03). Traffic gradually increases from 6:00 AM, peaking midday, then declines through the evening into the early morning.
Consumer segments highlight key demographic preferences. Gender and generation insights inform targeted marketing and product positioning strategies.
Subway's customer base shows high affinity among women (index 93) and men (index 105). Gen Z (index 132) and Gen Y (index 114) show higher affinity compared to Gen X (index 54), indicating stronger representation within Subway's customer base.