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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicken Treat is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chicken Treat performance in the Australia and how they change over time
See what factors influence Chicken Treat performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Chicken Treat' competitors in the Australia
An analysis of Chicken Treat' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Treat is a leading brand with a market performance percentile of 99 in Australia's Cafe & Restaurants industry. This indicates a strong market standing relative to competitors like Zoo Family, Angel Falls Grill, The Cray Seafood & Grill, Munich Brauhaus, Sushi World, and Don Don City, which share a similar position.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, crucial for retention and positive word-of-mouth, impacting revenue.
Chicken Treat's overall CSAT is 65%, up 6.3 percentage points year-over-year, showing improved customer satisfaction. Western Australia matches the overall CSAT at 65%, with a similar increase of 6.6 percentage points, suggesting consistent satisfaction across the state.
Average check indicates spending per customer, crucial for revenue. Monitoring trends informs pricing, promotions, and menu optimization strategies.
Chicken Treat's overall average check is 24 AUD, down 6.9% year-over-year, indicating a slight decrease in customer spending. Western Australia's average check mirrors the overall value at 24 AUD, with no change, suggesting localized spending patterns.
Outlet count reflects brand reach, impacting market presence and accessibility. Growth indicates expansion, signaling investment and potential revenue increase.
Chicken Treat has 62 outlets in Western Australia, indicating a strong and focused presence in this region. This concentrated network allows for efficient operations and brand visibility within the state.
Competitor analysis identifies key rivals, informing strategies to differentiate and capture market share. Cross-visitation reveals shared customer base.
Chicken Treat's customers also frequently visit McDonald's (24.76%), Hungry Jack's Burgers (19.05%), KFC (12.38%), Domino's Pizza (7.62%), and Dôme Café (7.14%). These brands represent key competitors attracting a similar customer base.
Traffic workload by hour identifies peak times, optimizing staffing and marketing. Understanding demand patterns improves operational efficiency and customer experience.
Chicken Treat experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 65.29 around 6 PM. Traffic significantly decreases after 8 PM, indicating optimal hours for focused operations and potential marketing adjustments.
Understanding consumer segments allows targeted marketing, enhancing engagement. Gender and generation insights inform tailored messaging and product development.
Chicken Treat's customer base shows higher affinity among women (86) and men (111), showing a varied interest. Gen Z (350) demonstrate high affinity, while Gen X (85) and Gen Y (56) exhibit under-representation, highlighting opportunities for targeted engagement.