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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Yats is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Yats performance in the United States and how they change over time
See what factors influence Yats performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Yats' competitors in the United States
An analysis of Yats' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for strategic decisions and investment prioritization.
Yats' market performance is in the top 2% (98th percentile) which defines it as a leading brand. This signifies a strong market presence and high customer preference relative to its competitors in the Cafe & Restaurants industry in the United States. Performance peers within the same percentile include The Catch, Lotus Banh Mi, Caffè Milano, Ale & Ivy, Fat Patty's, and Peppercorn Station.
CSAT measures customer happiness and loyalty, directly impacting brand reputation and repeat business, and it is important for the healthy growth.
Yats' overall customer satisfaction (CSAT) is 89%, a 2.6 percentage point increase year-over-year, indicating improved customer experiences. Ohio shows a decrease in CSAT (-6.7pp), while Indiana shows an increase (2.9pp). The dynamic CSAT data shows fluctuations between April and June 2025, peaking in May.
Average check reflects spending per customer, impacting revenue. Monitoring trends helps optimize pricing and identify growth opportunities.
Yats' overall average check is $14.80, a decrease of 2.4% year-over-year. Indiana's average check is also $14.80, showing no growth. The dynamic average check data fluctuates between April and June 2025, showing the lowest value in May.
Outlet count indicates brand reach and growth potential. Tracking expansion informs strategic planning and market penetration efforts.
Yats has 12 outlets in Indiana and 1 in Ohio. The distribution of outlets highlights Indiana as its primary market, with Ohio representing a smaller presence. Further expansion in Ohio might be considered to increase market presence.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and enhance offerings.
Yats' top competitors based on cross-visitation are McDonald's (17.31%), Taco Bell (8.65%), Wendy's (8.65%), Culver's (7.69%), and Cracker Barrel Old Country Store (4.81%). This indicates that Yats' customers also frequent these establishments, suggesting potential areas for differentiation and competitive strategies.
Understanding traffic patterns enables efficient staffing and resource allocation, optimizing customer experience and operational efficiency.
Yats' traffic workload peaks between 11:00 AM and 6:00 PM, with the highest traffic at 12:00 PM (69.21%). Traffic is minimal between 7:00 PM and 10:00 AM. This suggests that Yats experiences the highest customer activity during lunch and early dinner hours.
Consumer segment insights enable targeted marketing, enhancing engagement and ROI by tailoring messages to specific demographics and preferences.
Women demonstrate high affinity (83) towards Yats, men show more than 100 affinity (114). Gen Y are over-indexed (113), while Gen X (90) and Gen Z (99) are under-indexed. The higher affinity among Gen Y suggests they are strongly represented in Yats' customer base.