Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wings To Go is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Wings To Go performance in the United States and how they change over time
See what factors influence Wings To Go performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wings To Go' competitors in the United States
An analysis of Wings To Go' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand strength, reflecting customer preference in a competitive industry. It pinpoints market share and growth potential.
Wings To Go is a leading brand, ranking in the top 2% (98th percentile). This indicates a strong market position compared to peers like Del Sur Taqueria & Cantina, Rochambeau, DJ's International Buffet, Bergeron's Boudin & Cajun Meats, El Sarape, and La Tolteca, all positioned in the same percentile range.
Customer satisfaction (CSAT) reflects brand perception. High CSAT scores often correlate with loyalty, repeat business, and positive word-of-mouth referrals.
Wings To Go achieved an overall CSAT of 78%, a 4 percentage point increase year-over-year. CSAT varies by state, with Pennsylvania and Alabama at 79% but Delaware at 61%. The CSAT trend shows improvement from April to June 2025, peaking at 95.24% in June.
Average check (Avg Check) reflects spending per customer visit. Tracking changes helps assess pricing strategy effectiveness and customer spending habits.
The overall average check for Wings To Go is $20.30, a 3.9% decrease year-over-year. Pennsylvania shows an average check of $27.90. The average check trend increased slightly from April to June 2025, reaching $21.25 in June.
Outlet count indicates brand reach. Growth trends reveal expansion success and market penetration, showing the brand's physical presence.
Wings To Go has varying outlet counts by state. Pennsylvania leads with 8 outlets, followed by Delaware (5), Alabama (4), and Texas (3). Other states have fewer outlets, indicating potential for expansion opportunities.
Competitor analysis identifies key rivals. Cross-visitation data highlights shared customers, helping refine marketing and defend market share.
Wings To Go shares customers with several major chains. Wendy's leads in cross-visitation (11.29%), followed by McDonald's (8.06%), Chick-fil-A and Cracker Barrel Old Country Store (6.45% each), and Dunkin' (4.84%).
Traffic workload shows peak hours. Understanding traffic patterns allows for efficient staffing, targeted promotions, and improved customer experience.
Wings To Go experiences peak traffic workload between 11:00 and 20:00, with the highest activity around 18:00 (57.83%). Night hours see minimal activity, indicating a need for adjusted operational strategies.
Understanding consumer segments by gender and generation allows for targeted marketing. Affinity insights help tailor messaging and product offerings.
Women are highly represented in Wings To Go's consumer base, with an affinity index indicating stronger engagement. Similarly, Gen Y shows a higher affinity, while Gen X affinity is comparatively lower, suggesting targeted campaigns.