Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wings Over is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wings Over performance in the United States and how they change over time
See what factors influence Wings Over performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wings Over' competitors in the United States
An analysis of Wings Over' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, reflecting brand share of foot traffic within the Cafe & Restaurants industry.
Wings Over holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This signifies strong customer preference compared to competitors like MarketPlace Grill, The Lagoon, Grand Central Market, Mia's Table, Gulf Island Grill and Zalim Hot Chicken & Burgers, each at the 99th percentile.
Customer satisfaction is crucial as it reflects loyalty and drives repeat business, influencing long-term revenue and brand reputation.
Wings Over boasts a strong customer satisfaction rating of 79%, a significant increase of 16.1 percentage points year-over-year. Ohio leads with 87% satisfaction, followed by Wisconsin (80%), North Carolina (77%), Massachusetts (77%), and New York (77%). The trend over recent months indicates relatively stable satisfaction levels.
Average check is key to understanding revenue per transaction, impacting profitability and offering insights into customer spending habits.
Wings Over's average check is $21.40, a slight decrease of 0.6% year-over-year. Connecticut has the highest average check at $25.10, followed by New York ($23.50) and Massachusetts ($22.30). Recent trend show unstable levels in average check.
Outlet count indicates brand reach and market presence, essential for growth and accessibility to customers across different locations.
Wings Over has the largest number of outlets in Massachusetts (10), followed by New York (6), and Connecticut (4). North Carolina and Ohio each have 3 outlets, while Wisconsin has 2. Vermont, Georgia, Pennsylvania, and Rhode Island each have 1 outlet.
Identifying key competitors allows strategic positioning and differentiation, crucial for capturing market share and attracting customers.
Wings Over's primary competitors based on customer cross-visitation are McDonald's (14.06%), Wendy's (8.59%), Dunkin' (7.81%), Burger King (7.81%), and Popeyes Louisiana Kitchen (7.03%). These brands represent alternative choices for Wings Over's customer base.
Understanding traffic workload helps optimize staffing and resource allocation, ensuring efficient service during peak hours.
Wings Over experiences peak traffic workload between 16:00 (4 PM) and 22:00 (10 PM), with the highest workload at 19:00 (7 PM). Traffic is minimal during the early morning hours, indicating operational patterns aligned with dining hours.
Analyzing consumer segments enables targeted marketing, improving campaign effectiveness and resonating with specific demographic groups.
Wings Over's customer base shows Women (77% affinity, delta -22.75) and Men (119% affinity, delta 19.34) are represented. Among generations, Gen Y shows 119% affinity (delta 18.50), Gen X shows 94% affinity (delta -6.14) and Gen Z shows 59% affinity (delta -40.95).