Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Willy's Mexicana Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Willy's Mexicana Grill performance in the United States and how they change over time
See what factors influence Willy's Mexicana Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Willy's Mexicana Grill' competitors in the United States
An analysis of Willy's Mexicana Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, crucial for strategic decisions and investment prioritization.
Willy's Mexicana Grill holds a leading market performance at the 99th percentile. This signifies a strong competitive position, indicating high customer preference relative to peers like 9 Mile Station, Yi's Traditional Korean Beef Soup, A2B Indian Vegetarian Restaurant- AAB, The Port of Peri Peri, Versailles Restaurant Cuban Cuisine, and Oak & Stone, all positioned at the 99th percentile.
CSAT indicates customer loyalty and brand perception, directly impacting revenue and long-term sustainability.
Willy's Mexicana Grill demonstrates a high customer satisfaction level at 87%, although with a slight decrease of 0.2 percentage points year-over-year. Across Georgia, CSAT mirrors the overall value at 87%, indicating consistent satisfaction levels across the brand's locations. Recent months have shown slight CSAT fluctuations, peaking at 88.67% in June 2025.
Average check reflects spending per customer, critical for revenue forecasting and menu optimization strategies.
Willy's Mexicana Grill shows an average check of $18.20, reflecting a significant 12.50% increase year-over-year, signaling increased customer spending. In Georgia, the average check is also $18.20, aligning with the overall brand average. The average check experienced fluctuations in recent months, decreasing to $16.48 in June 2025.
Outlet count indicates market reach and brand presence, key metrics for expansion and market share analysis.
Willy's Mexicana Grill operates 27 outlets in Georgia, representing its current scope of operations. This concentrated presence suggests a focused market strategy within the state, optimizing resource allocation and brand recognition within that specific geographical area.
Competitor analysis identifies key market rivals, enabling strategic positioning and competitive advantage.
Willy's Mexicana Grill's primary competitors based on customer cross-visitation include McDonald's (12.21%), Chick-fil-A (10.80%), Wendy's (7.04%), Zaxbys Chicken Fingers & Buffalo Wings (4.69%), and Waffle House (4.69%). This indicates a significant overlap in customer base with major fast-food chains, which shows Willy's is competing for share of stomach against national chains.
Traffic workload analysis optimizes staffing and resource allocation to meet customer demand effectively.
Willy's Mexicana Grill experiences peak traffic between 11 AM and 8 PM, with the highest workload around 12 PM and 1 PM at 68.90% and 69.55% respectively, indicating the lunch rush. Traffic steadily declines after 8 PM, with minimal activity during the late-night and early-morning hours, signaling the need for adjusted operational hours.
Understanding consumer segments tailors marketing to specific demographics, maximizing engagement and ROI.
Willy's Mexicana Grill shows affinity indexes of 100 for both Women and Men. Gen Y has an affinity index of 112, meaning that this generation is overrepresented among Willy's customers. Gen Z affinity index is 109 indicating higher affinity, while Gen X is under-indexed at 99.