Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the Philippines and how they change over time
See what factors influence Wendy's performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the Philippines
An analysis of Wendy's' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference.
Wendy's holds a leading market performance at the 99th percentile in the Philippines' Cafe & Restaurants industry. This signifies a strong competitive position. Performance peers include Kenny Rogers Roasters, JangGeum Kitchen, Tong Yang Plus CDO, Romantic Baboy, Samgyuniku, and The Matcha Tokyo, also in the leading percentile range.
CSAT measures customer happiness, directly impacting loyalty, repurchase rates, and positive word-of-mouth referrals.
Wendy's overall customer satisfaction (CSAT) is 60%, up by 1.1 percentage points year-over-year. CSAT varies by region: Calabarzon shows high satisfaction (62%), Metro Manila is at 61%, while Central Luzon has lower satisfaction (47%). The upward trend in Calabarzon is notable, while Central Luzon experienced a significant decrease.
Average check reflects customer spending per visit, crucial for revenue forecasting and menu optimization.
Wendy's average check is PHP 368.1, a 6.6% decrease year-over-year. Average check varies by region: Calabarzon has the highest at PHP 413.6, Central Luzon at PHP 400, and Metro Manila at PHP 337.5. Declining average check indicates a need to analyze spending habits.
Outlet count indicates brand reach and accessibility, affecting market penetration and revenue potential.
Wendy's has a varying number of outlets across the Philippines. Metro Manila leads with 44 outlets, followed by Calabarzon (14), Central Luzon (8), and Ilocos Region (1). Outlet distribution reflects market priorities and growth strategies.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and positioning.
Wendy's primary competitors based on customer cross-visitation are Jollibee (30.82%), McDonald's (25.79%), Starbucks (17.61%), Chowking (8.18%), and Burger King (6.29%). Understanding these competitive overlaps is vital for targeted marketing.
Traffic workload reveals peak hours, guiding staffing, inventory, and promotional strategies.
Wendy's experiences peak traffic workload between 4 PM and 8 PM, reaching its highest point at 7 PM (56.94%). Traffic is lowest between 2 AM and 5 AM. This data is essential for optimizing operational efficiency during peak and off-peak hours.
Consumer segments drive personalized marketing, tailoring products/services to specific demographics.
Wendy's customer base shows gender and generational skews. Men are over-represented (129 affinity index) while women are under-represented (50 affinity index). Gen X is over-represented (115 affinity index), while Gen Y (98 affinity index) and Gen Z (94 affinity index) are slightly under-represented.