Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the Mexico and how they change over time
See what factors influence Wendy's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the Mexico
An analysis of Wendy's' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals brand's competitive strength and customer preference, crucial for strategic decisions and investment prioritization.
Wendy's holds a leading position with a percentile of 99 in Mexico's Cafe & Restaurants industry, indicating strong customer preference and market share. Performance peers in the same range include Krispy Kreme, Don Carbon, Oriental Wok Centro, Parole, Denny's, and Los Tres Mostaqueros.
CSAT reflects customer loyalty and brand perception. Monitoring changes helps refine service and maintain a competitive edge.
Wendy's customer satisfaction in Mexico is at 61%, up 2.9 percentage points year-over-year, indicating improved customer perception. Yucatán shows the highest CSAT at 83%, while Chihuahua is at 55% with a slight decrease.
Average check is vital for revenue analysis, reflecting spending habits and informing pricing strategies to optimize profitability.
Wendy's average check in Mexico is 228.1 MXN, a 3.5% decrease year-over-year. Nuevo León has the highest average check at 250 MXN, while Chihuahua has the lowest at 222.5 MXN.
Outlet count indicates market penetration and growth potential, guiding expansion and resource allocation strategies.
Wendy's has 19 outlets in Chihuahua, the most in Mexico. Nuevo León has 4, Yucatán has 2, and Aguascalientes and Querétaro each have 1, indicating varying regional presence.
Competitive insights enable strategic positioning, revealing brands vying for the same customer base and informing differentiation efforts.
Wendy's top competitors in Mexico, based on customer cross-visitation, are Little Caesars Pizza (10.85%), Carl's Jr. (7.12%), Caffenio (6.41%), Starbucks (6.41%), and KFC (6.23%).
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours to maximize sales.
Wendy's in Mexico experiences peak traffic between 12 PM and 3 PM, with the highest workload at 3 PM (71.45%). Traffic is minimal between midnight and 8 AM.
Understanding consumer segments tailors marketing, improving engagement and brand affinity, leading to better ROI.
Wendy's consumers in Mexico show high affinity for men (122 index), indicating over-representation in Wendy's customer base. Gen Z also shows very high affinity (277 index). Gen X (46 index) and women (66 index) are under-indexed.