Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Denny's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Denny's performance in the Mexico and how they change over time
See what factors influence Denny's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Denny's' competitors in the Mexico
An analysis of Denny's' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference, indicating its share of foot traffic in the industry.
Denny's, with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry, holds a leading position. This indicates high customer preference compared to peers like Parole, Super Salads, Don Carbon, Boccanera, Taj Mahal, and Wendy's, all within the same top percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty. Tracking changes identifies areas for improvement and predicts future revenue.
Denny's in Mexico has an overall CSAT of 73%, a slight increase of 0.1 percentage points year-over-year. Querétaro shows the highest CSAT (79%), while Guanajuato shows the lowest (62%). This suggests varying customer experiences across different states, requiring targeted strategies.
Average check (AvgCheck) reflects customer spending habits. Tracking the AvgCheck can influence pricing strategies and revenue forecasting.
Denny's average check in Mexico is 338.7 MXN, a decrease of 2.8% year-over-year. Querétaro has the highest average check (383.1 MXN), while Coahuila has the lowest (302.9 MXN). This indicates regional variations in spending habits.
Number of outlets signifies market presence and accessibility. Tracking the number of outlets provides insight into brand reach.
Denny's has a presence in Mexico, with the highest number of outlets in Chihuahua (6), followed by Jalisco (3), Guanajuato (2), Querétaro (2), and Coahuila (1). This distribution reveals the brand's regional focus within the country.
Identifying competitors through cross-visitation patterns helps understand market dynamics and customer choices, informing competitive strategies.
Denny's customers in Mexico also frequently visit Starbucks (7.41%), Carl's Jr. (6.75%), Little Caesars Pizza (6.10%), McDonald's (5.44%), and KFC (4.78%). These brands are Denny's key competitors based on shared customer base.
Traffic workload analysis reveals peak hours and customer flow, enabling optimized staffing, promotions, and resource allocation.
Denny's in Mexico experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (69.03). Traffic gradually decreases throughout the afternoon and evening, with the lowest workload observed between 3 AM and 5 AM.
Consumer segment analysis, by gender and generation, allows targeting marketing and informs positioning, leading to higher engagement.
Denny's consumer base in Mexico shows a high affinity towards women (81%) and men (113%). Gen X (294%) and Gen Z (221%) are the generations with the strongest affinity, indicating these segments are overrepresented.