Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Krispy Kreme is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Krispy Kreme performance in the Mexico and how they change over time
See what factors influence Krispy Kreme performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Krispy Kreme' competitors in the Mexico
An analysis of Krispy Kreme' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Krispy Kreme in Mexico holds a leading market performance at the 99th percentile. This indicates a strong market presence and customer preference, positioning it in the top 1% of brands. Wendy's, Oriental Wok Centro, Don Carbon, Parole, Los Tres Mostaqueros, and Santóua are performance peers.
Customer satisfaction reflects brand perception and loyalty, influencing purchasing decisions and long-term business success.
Krispy Kreme's overall customer satisfaction in Mexico is 56%, a decrease of 4.1 percentage points year-over-year. Satisfaction varies by state, with Chihuahua at 86% (+25.7pp) and Nuevo León at 56% (-7.9pp). Monitoring and addressing state-level variations is crucial to enhance overall CSAT.
Average check indicates customer spending per transaction, affecting revenue and profitability trends, reflecting perceived value.
The average check for Krispy Kreme in Mexico is 174.1 MXN, a 7.1% increase year-over-year. Quintana Roo has the highest average check at 240.9 MXN. Monitoring average check trends in different locations can help optimize pricing strategies and promotions.
Outlet count indicates market reach and brand accessibility, influencing revenue potential and customer convenience.
Krispy Kreme has 53 outlets in the State of Mexico, the highest number across Mexican states. Jalisco has 27 outlets, while Nuevo León has 17. This distribution reflects the brand's strategic focus on key regions. Expansion in other states may present growth opportunities.
Competitor analysis identifies key players and customer preferences, informing strategic positioning and marketing efforts.
Krispy Kreme's top competitors in Mexico based on cross-visitation are Starbucks (10.71%), McDonald's (6.69%), Carl's Jr. (6.50%), Little Caesars Pizza (6.31%), and KFC (5.93%). These brands attract Krispy Kreme customers, indicating potential areas for competitive differentiation and marketing strategies.
Traffic workload patterns reveal peak hours, enabling efficient staffing and resource allocation for optimal service.
Krispy Kreme experiences peak traffic workload between 11:00 AM and 6:00 PM in Mexico, with the highest workload at 6:00 PM (56.06). Traffic significantly decreases after 8:00 PM. Optimizing staffing and promotions during peak hours will enhance customer experience and revenue.
Consumer segments reveal demographic preferences, enabling targeted marketing and product development for increased engagement.
Krispy Kreme's customer base in Mexico shows a high affinity towards women (95 index) and Gen X (184 index), suggesting these segments are strongly represented. The brand shows a lower affinity toward Gen Y(88 index). This data informs targeted marketing and product development to further engage key demographics.