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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Viva Star Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Viva Star Coffee performance in the Vietnam and how they change over time
See what factors influence Viva Star Coffee performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Viva Star Coffee' competitors in the Vietnam
An analysis of Viva Star Coffee' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Viva Star Coffee holds a leading market performance in Vietnam's Cafe & Restaurants sector with a percentile of 99. This indicates a strong competitive position. Performance peers within the same percentile range include PHỞ SOL, Chả cá Hàng Sơn, Túc Tắc Tea, Mì Cay HUGO, Han Town, Pause and Enjoy Restaurant.
The number of outlets indicates brand reach and market penetration, showing where Viva Star Coffee has a strong presence or potential for expansion.
Viva Star Coffee has a limited number of outlets across select provinces in Vietnam. An Giang Province has 2 outlets, while Bắc Ninh, Đồng Tháp, and Thanh Hóa Provinces each have 1 outlet. The outlet distribution is uneven across the country.
Competitor analysis identifies key players, cross-visitation trends, and competitive intensity in Vietnam's Cafe & Restaurants, aiding strategic decisions.
Viva Star Coffee's main competitors include Highlands Coffee (13.38% cross-visitation), Jollibee (7.64%), Phê La (4.46%), The Coffee House (4.46%), and Phuc Long (3.18%). Highlands Coffee has a notably higher cross-visitation rate, indicating significant customer overlap.
Traffic workload by hours helps optimize staffing, resource allocation, and marketing efforts based on peak and off-peak times at Viva Star Coffee.
Traffic workload peaks between 6 AM and 10 AM, with the highest workload at 9 AM (62.67). Traffic remains relatively high until 8 PM, then declines significantly. Lowest traffic is between 1 AM and 5 AM. This data can inform staffing and promotional strategies.
Analyzing consumer segments by gender and generation helps tailor marketing and product offerings to specific demographics, increasing customer engagement.
Viva Star Coffee's consumer base shows a high affinity index for Men (133) and Gen X (178), indicating these segments are overrepresented. There is relatively low affinity index among Women (49) and Gen Z (42), indicating they are underrepresented.