Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Coffee House is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Coffee House performance in the Vietnam and how they change over time
See what factors influence The Coffee House performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of The Coffee House' competitors in the Vietnam
An analysis of The Coffee House' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Coffee House holds a leading position with a market performance percentile of 99 in Vietnam's Cafe & Restaurants industry. This high percentile indicates a substantial market presence and strong customer preference compared to its peers. Performance peers in the same percentile range include Hoshiyo Dining Lounge, Haidilao Huoguo 海底捞火锅 Giga Mall, Vựa Hải Sản Cần Thơ - Đăng Quân, The Chill Buffet (Chi Nhánh 3) - Buffet nướng 139K, Baoz Dimsum, and McDonald's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
The Coffee House demonstrates a solid customer satisfaction level, with an overall CSAT score of 70%, marking a 7.4 percentage point increase year-over-year. CSAT varies by region, with Tây Ninh Province at 75% (decrease of 1.5 pp), Kiên Giang Province at 65% (increase of 14.7 pp), and Khánh Hòa Province at 47% (decrease of 10.3 pp). This highlights regional differences in customer experiences.
Outlet count indicates brand reach and expansion, directly influencing market share and accessibility to customers.
The Coffee House has a presence in multiple provinces, with Tây Ninh, Khánh Hòa, and Bà Rịa - Vũng Tàu Province each having 2 outlets, while Kiên Giang, Hưng Yên, and Đồng Nai Province each have 1 outlet. This suggests a focused distribution strategy across key regions.
Competitor analysis identifies key market rivals, informing strategies to gain a competitive edge and retain customers.
The top competitors of The Coffee House, based on cross-visitation, are Highlands Coffee (17.24%), Phuc Long (8.62%), Katinat (7.52%), Starbucks (4.86%), and Phê La (4.55%). These brands represent the primary alternatives considered by The Coffee House's customers.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
The Coffee House experiences peak traffic workload between 9 AM and 7 PM, with the highest activity around 7 PM (62.08%). The lowest traffic occurs during the early morning hours, indicating the need for strategic staffing and resource management throughout the day.
Understanding consumer segments enables targeted marketing, tailoring strategies to resonate with specific demographics for higher engagement.
The Coffee House sees over-representation from women (affinity index of 73) and men (affinity index of 117). Generationally, Gen X is significantly over-represented (affinity index of 123), Gen Y is also over-represented (affinity index of 106), while Gen Z is under-represented (affinity index of 89). These affinity indices suggest particular interest and engagement patterns across different demographics.