Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tops Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tops Pizza performance in the United Kingdom and how they change over time
See what factors influence Tops Pizza performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Tops Pizza' competitors in the United Kingdom
An analysis of Tops Pizza' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Tops Pizza holds a leading position with a market performance percentile of 99. This indicates that Tops Pizza captures a significant share of customer preference compared to its peers in the Cafe & Restaurants industry. Performance peers in similar position include: Tampopo, Akbar's, Carlotta, Chipotle Mexican Grill, Paro - Lyceum Theatre, Covent Garden & Strand - Best Indian Restaurant London, Giraffe.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps improve service and loyalty by identifying areas needing improvement.
Tops Pizza's overall customer satisfaction is 87%, showing a slight decrease of 0.3 percentage points year-over-year. CSAT is at 87% in England. Fluctuations in CSAT from April to June 2025 indicate varying customer sentiment, with a high of 91.13% in April and a low of 75.26% in May.
Average check (transaction value) tracks spending per customer. Monitoring this metric helps optimize pricing and increase revenue per transaction.
Tops Pizza's average check is £17.7, showing a 3.4% increase year-over-year. Average check is £17.7 in England. Fluctuations in average check from April to June 2025 indicate varying spending habits, with a high of £19.78 in April and a low of £14.14 in June.
The number of outlets indicates brand reach. Monitoring outlet count reveals growth and market penetration, impacting brand presence and accessibility.
Tops Pizza has 71 outlets in England and 1 outlet in Wales. The concentration of outlets in England shows where the brand has strongest presence and sales. This distribution is important for logistical and marketing decisions.
Identifying key competitors helps understand market dynamics. Analyzing cross-visitation reveals shared customers and competitive threats for strategic positioning.
McDonald's is the top competitor for Tops Pizza, with 12.96% of Tops Pizza's customers also visiting McDonald's. Other key competitors include KFC (2.96%), German Doner Kebab (2.59%), Burger King (2.22%), and Pepe's (2.22%).
Traffic workload by hour identifies peak times. Understanding workload distribution enables efficient staffing and resource allocation to optimize customer service.
Tops Pizza experiences highest traffic workload between 18:00 (6 PM) and 21:00 (9 PM), peaking at 51.39% at 19:00 (7 PM). Lowest traffic is between 4:00 (4 AM) and 8:00 (8 AM). Focus on those periods and think if you need to make special offers during non-peak hours to encourage clients to come to restaurant.
Understanding consumer segments is crucial for targeted marketing. Affinity analysis helps tailor strategies to resonate with specific gender and generation groups.
Tops Pizza's customer base shows higher affinity among women (59%) and under-representation for men (127%). Gen Z (147%) and Gen Y (136%) have a high affinity, while Gen X (60%) is under-indexed. This shows the brand’s customer preferences and how it can impact brand position.