Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tokyo Grill is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Tokyo Grill performance in the United States and how they change over time
See what factors influence Tokyo Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Tokyo Grill' competitors in the United States
An analysis of Tokyo Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, competitive strength, and customer preference in the industry.
Tokyo Grill's market performance is at the 93rd percentile, positioning it as a leading brand. This indicates high customer preference compared to competitors like Chisholm Trail Smokehouse, Martinsburg Family Diner, Fat Floyd's Smokehouse and Grill, Milk Tea People, Chef Darrell’s Mountain Diner, and Si Senor, all within the same percentile range.
Customer satisfaction reflects brand perception, affecting loyalty, repurchases, and positive word-of-mouth, all crucial for sustainable growth.
Tokyo Grill's overall customer satisfaction is 74%, a significant increase of 37.5 percentage points year-over-year. In South Carolina, CSAT also reached 74% with the same growth. The CSAT fluctuated between approximately 30% and 90% from April to June 2025, ending at approximately 52% at the end of the measured period.
Number of outlets indicates brand reach and expansion, influencing market presence and accessibility for potential customers.
Tokyo Grill has 13 outlets in South Carolina. This indicates a concentrated presence within the state, highlighting a specific regional market focus.
Competitor analysis identifies market rivals and customer preferences, crucial for strategic positioning and competitive advantage.
Tokyo Grill's customers also visit Starbucks (22.22%), Waffle House (18.52%), McDonald's (18.52%), Wendy's (18.52%), and Sonic Drive-In (18.52%). These brands represent the primary competitors, indicating shared customer bases.
Traffic workload insights help optimize staffing and resource allocation during peak hours, enhancing operational efficiency.
Tokyo Grill experiences peak traffic between 11 AM and 8 PM, with the highest workload around 6 PM (65.59%). The lowest traffic occurs between midnight and 10 AM, suggesting opportunities for focused marketing efforts during peak times.
Understanding consumer demographics allows for tailored marketing and product strategies, improving engagement and brand resonance.
Tokyo Grill shows high affinity with women (Index 129) and Gen Z (Index 199). Men are under-indexed (Index 75) and Gen Y also shows under-indexing (Index 91). Gen X demonstrates a high affinity (Index 120). This suggests targeting strategies tailored to women and Gen Z, while considering marketing to attract more men and Gen Y.