Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Mexico and how they change over time
See what factors influence Burger King performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Mexico
An analysis of Burger King' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's competitive strength and customer preference, vital for strategic decision-making.
Burger King in Mexico holds a leading market performance position at the 99th percentile, placing it in the top 1% of brands. This indicates a strong competitive advantage and high customer preference within the Cafe & Restaurants industry. Performance peers within the same range include Oriental Wok, Toks, Perros y Burros, La Casa de Toño, Taquería Orinoco and Mochomos, all also at the 99th percentile.
Customer satisfaction (CSAT) reflects loyalty, influencing repeat business and brand advocacy. Monitoring CSAT is key for service and product improvements.
Burger King's overall customer satisfaction in Mexico is 63%, a significant 13 percentage point increase year-over-year. Guerrero shows the highest CSAT at 99%, while Morelos is the lowest at 77% with negative growth. This indicates strong positive trends but also highlights areas needing attention, particularly in Morelos.
Average check (transaction value) drives revenue. Tracking trends helps optimize pricing, promotions, and menu offerings to boost profitability.
Burger King's average check in Mexico is 222.2 MXN, up 3.3% year-over-year, suggesting successful value strategies. Guerrero has the highest average check (311.5 MXN), while Tamaulipas has a comparatively lower average check (237.5 MXN). This identifies regional variations in spending habits.
Outlet count indicates market reach and expansion. Analyzing distribution informs growth strategies and competitive positioning within key regions.
Burger King has the highest number of outlets in the State of Mexico (50), indicating a strong presence in that region. Jalisco (28) and Baja California (27) also have significant outlet numbers. Distribution strategy can be optimized using this data.
Competitive analysis identifies key rivals and customer overlap, informing strategies to differentiate and attract market share.
The top competitors based on cross-visitation are Little Caesars Pizza (9.26%), KFC (7.28%), McDonald's (7.00%), Starbucks (6.07%), and Carl's Jr. (5.68%). Burger King customers frequently visit these brands, indicating potential areas for competitive focus to retain and gain customers.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation for efficient service and customer satisfaction.
Burger King's traffic workload in Mexico peaks between 14:00 and 17:00, with the highest traffic around 16:00 (68.00%). Traffic is lowest in the early morning hours (0:00-6:00). Resource allocation should align with these peak and off-peak times.
Understanding consumer segments enables targeted marketing. Gender and generation-based insights refine messaging and product offerings.
Burger King's customer base shows high affinity among men (index 117) and Gen Z (index 151). Women are under-indexed (index 74). Gen X (index 134) show good affinity, while Gen Y (index 72) is under-indexed. This data suggests opportunities for targeted campaigns and loyalty programs for specific groups.