Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Oriental Wok is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Oriental Wok performance in the Mexico and how they change over time
See what factors influence Oriental Wok performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Oriental Wok' competitors in the Mexico
An analysis of Oriental Wok' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength. A high percentile suggests strong customer preference and a leading position in the Cafe & Restaurants industry.
Oriental Wok is a leading brand in Mexico's Cafe & Restaurants industry, ranking in the top 1% based on market performance. This indicates a substantial share of foot traffic and strong customer preference compared to competitors like Perros y Burros, Burger King, Taquería Orinoco, Toks, VIPS and La Casa de Toño, who also occupy similar high percentile.
CSAT reflects customer happiness. Monitoring CSAT helps understand if the brand meets customer needs and identifies areas for service improvement.
Oriental Wok boasts a high overall customer satisfaction (CSAT) of 92% in Mexico, with a significant increase of 30.9 percentage points year-over-year. CSAT is highest in Tamaulipas (94%) and Nuevo León (92%). However, Veracruz (60%) and Aguascalientes (42%) show lower satisfaction levels and decreased compared to last year, which requires attention and improvement strategies.
Average check measures spending per customer. Tracking it identifies revenue trends and informs strategies for upselling and menu optimization.
The average check for Oriental Wok is 363.1 MXN, a 7.8% increase year-over-year, indicating customers are spending more. Nuevo León has the highest average check at 367.4 MXN, while Tamaulipas has the lowest at 316.6 MXN. The other regions don't show growth values, but average values of 340.9 and 321.4 MXN.
Outlet count indicates brand reach. A wider network can lead to greater market penetration and increased customer access and brand visibility.
Oriental Wok has a total of 28 outlets in Mexico. Nuevo León has the most with 19, followed by Tamaulipas with 5, Chiapas with 2, and both Aguascalientes and Veracruz each have 1. This distribution shows that the brand is most prevalent in Nuevo León.
Competitor analysis helps understand the competitive landscape and customer preferences by identifying overlapping customer interests.
Oriental Wok's customers also frequently visit John Ham's Plaza Almenares (6.66%), Carl's Jr. (4.39%), Tim Hortons (3.63%), Little Caesars Pizza (3.48%), and McDonald's (2.27%). This cross-visitation data reveals key competitors and shared customer interests within the Cafe & Restaurants sector in Mexico.
Traffic workload shows peak hours. Knowing peak times aids staffing and resource allocation for optimal customer service and operational efficiency.
Oriental Wok experiences the highest traffic workload between 11:00 AM and 10:00 PM, peaking between 4:00 PM and 7:00 PM. Traffic is minimal between midnight and 10:00 AM. Staffing should be optimized during peak hours to ensure smooth operations.
Consumer insights enable targeted strategies. Understanding demographics helps tailor marketing and product offerings to resonate with key customer groups.
Oriental Wok's customer base consists of Women (affinity index 108) and Men (95). Gen Z demonstrates the strongest affinity (211), while Gen X (88) and Gen Y (92) are under-indexed. These values doesn't mean absolute percentage. It is affinity index of segment.