Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Taco Maker is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Taco Maker performance in the United States and how they change over time
See what factors influence The Taco Maker performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Taco Maker' competitors in the United States
An analysis of The Taco Maker' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Taco Maker holds a leading market performance position in the United States' Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference compared to peers like China Buffet - CLOSED, Whiskey Joe's, Serafina Italian Restaurant, Vintage Green Rooftop, JOE & THE JUICE, and Yum Yum Donuts, who share a similar percentile range.
CSAT indicates customer loyalty, brand perception, and service quality, impacting repeat business and brand reputation significantly.
The Taco Maker's overall customer satisfaction (CSAT) stands at 76%, a significant increase of 13.9 percentage points year-over-year. In Puerto Rico, the CSAT is also 76% with a growth of 13.9 percentage points. The CSAT trended upwards from April to June 2025, peaking at 91.67% in June, showing improved customer experiences over the period.
Average check reveals spending habits, menu appeal, and pricing strategy effectiveness, influencing revenue and profitability.
The Taco Maker's overall average check is $14.90 USD, a decrease of 3.7% year-over-year. The average check in Puerto Rico is $14.90 USD. Despite the year-over-year decrease, the average check amount increased from $14.26 in April to $16.25 in June 2025.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration within the industry.
The Taco Maker has 57 outlets located in Puerto Rico. This indicates the brand's established presence and market saturation within this specific region, with Puerto Rico representing 100% of the reported outlet locations.
Competitor analysis helps brands identify key rivals, understand market dynamics, and refine strategies for competitive advantage.
The Taco Maker's top competitors based on customer cross-visitation are Burger King (19.59%), McDonald's (15.46%), Wendy's (13.92%), El Mesón Sandwiches (11.86%), and Chili's Grill & Bar (11.34%). This data indicates that customers who visit The Taco Maker also frequently visit these fast-food and casual dining chains.
Traffic workload analysis identifies peak hours, staffing needs, and service optimization opportunities for enhanced efficiency.
The Taco Maker experiences peak traffic between 10 AM and 8 PM, with the highest workload occurring from 12 PM to 6 PM. Workload peaks at 67.86% at 1 PM. Low traffic is observed during early morning hours (12 AM - 8 AM).
Understanding consumer segments allows for tailored marketing, product development, and targeted advertising strategies to maximize engagement.
The affinity index for women is 103, indicating a slightly higher than average affinity. The affinity index for men is 98, indicating a slightly lower than average affinity. Gen X shows a higher affinity (103), while Gen Y is average (100) and Gen Z is under-indexed (61) compared to the average consumer. These insights inform targeted campaigns.