Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Yum Yum Donuts is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Yum Yum Donuts performance in the United States and how they change over time
See what factors influence Yum Yum Donuts performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Yum Yum Donuts' competitors in the United States
An analysis of Yum Yum Donuts' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, reflecting competitive strength and customer preference in its industry.
Yum Yum Donuts holds a leading market position at the 99th percentile. This indicates high competitive strength, signifying strong customer preference compared to peers like Fandi Mata, Urban Egg, JOE & THE JUICE, Rishtedar, JJ Fish & Chicken, and Twigs Bistro.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and revenue growth.
Yum Yum Donuts has an overall CSAT of 72%, with a slight increase of 0.4 percentage points year-over-year. In California, CSAT is 72%, with a slight decrease of 0.1 percentage points. CSAT fluctuates over the analyzed months, peaking in June 2025.
Average check reveals customer spending habits, influencing revenue strategies, menu pricing, and promotional effectiveness.
The overall average check for Yum Yum Donuts is $14.2, a decrease of 5.4% year-over-year. In California, the average check is $14.5. The average check varies monthly, peaking in May 2025 at $15.49.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and revenue potential across geographies.
Yum Yum Donuts has 90 outlets in California and 1 in Michigan. California accounts for the vast majority of the brand's presence, while Michigan represents a significantly smaller footprint.
Identifying key competitors helps refine market strategies, leveraging competitive advantages and mitigating potential threats.
McDonald's is the top competitor with a cross-visitation rate of 20.76%, followed by In-N-Out Burger (15.70%), Starbucks (11.14%), Jack in the Box (9.87%), and Taco Bell (8.35%). These brands represent the strongest alternatives in the minds of Yum Yum Donuts' customers.
Analyzing hourly traffic patterns optimizes staffing, inventory, and promotions, maximizing efficiency and customer satisfaction.
Traffic workload at Yum Yum Donuts peaks between 7 AM and 9 AM, reaching 73.28% at 8 AM. The lowest traffic is between 1 AM and 3 AM. This data informs staffing and resource allocation.
Understanding consumer demographics enables targeted marketing, enhancing customer engagement and optimizing product offerings for each group.
Women are overrepresented among Yum Yum Donuts consumers (affinity index of 68), while men are significantly underrepresented (affinity index of 127). Gen X shows high affinity (126), Gen Y shows affinity close to the average (98), and Gen Z is underrepresented (43).