Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Salty Donut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Salty Donut performance in the United States and how they change over time
See what factors influence The Salty Donut performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Salty Donut' competitors in the United States
An analysis of The Salty Donut' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength via foot traffic share, showing customer preference and competitive positioning in the Cafe & Restaurants industry.
The Salty Donut's market performance is at the 99th percentile, indicating a leading position. This highlights strong customer preference. Performance peers in a similar range include i Fratelli Pizza, Famous Toastery, MasFajitas Mexican Restaurant, Quiznos, Griff's Hamburgers, and Dolan Uyghur Restaurant.
Customer satisfaction (CSAT) is vital, reflecting customer loyalty and directly impacting brand reputation and revenue within the Cafe & Restaurants sector.
The Salty Donut has an overall CSAT of 83%, a decrease of 4.1 percentage points year-over-year. North Carolina shows the highest CSAT (90%), with 8.2 percentage point growth. Florida, Texas and Georgia show decreased CSAT. Recent months show CSAT fluctuating between 80.30% and 88.01%.
Average check reflects customer spending per visit, crucial for profitability and understanding customer value within the Cafe & Restaurants market.
The Salty Donut's average check is $13.00 USD, a 6.6% decrease year-over-year. Tennessee has the highest average check ($14.50 USD). Recent average check values fluctuate slightly between $12.95 and $13.04. All states are showing 0% of growth.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential in the Cafe & Restaurants industry.
The Salty Donut has 7 outlets in Florida, 3 in Texas and Georgia, and 1 in North Carolina, Colorado, and Tennessee, showing geographic distribution across the United States.
Identifying key competitors allows a brand to understand the competitive landscape and strategize for market share and customer loyalty.
The top competitors for The Salty Donut, based on cross-visitation, are Starbucks (6.23%), McDonald's (6.23%), IHOP (3.61%), Chick-fil-A (3.61%), and Wendy's (3.28%).
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to maximize customer service and revenue in Cafe & Restaurants.
The Salty Donut experiences peak traffic between 9 AM and 12 PM, with the highest workload around 10 AM (63.04%). Traffic is minimal between 10 PM and 6 AM.
Consumer segment data aids in tailoring marketing and positioning strategies to resonate with key demographics, optimizing engagement and ROI in Cafe & Restaurants.
Women (106 affinity index) are over-represented compared to men (94 affinity index). Gen Y (128 affinity index) and Gen Z (121 affinity index) show high affinity, while Gen X (71 affinity index) is under-indexed for The Salty Donut.