Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Pizza Company is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Pizza Company performance in the Thailand and how they change over time
See what factors influence The Pizza Company performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of The Pizza Company' competitors in the Thailand
An analysis of The Pizza Company' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
The Pizza Company is in the top 1% within Thailand's Cafe & Restaurants sector, indicating a leading market position. This high percentile suggests strong customer preference. Peers also within the leading range include Kodtalay Seafood Buffet, Nara Thai, Starbucks, James Boulangerie, McDonald's, and MAGURO.
Customer Satisfaction reflects brand perception, guiding improvements in service and offerings to boost loyalty and attract new customers.
The Pizza Company's overall customer satisfaction is 75%, a 10.5 percentage point increase year-over-year. Satisfaction varies by location, with Khon Kaen and Songkhla Provinces at 100%. This positive trend shows improving customer experiences, though regional variations warrant further attention.
Average Check indicates customer spending habits, showing pricing effectiveness and guiding revenue growth and promotional strategies.
The Pizza Company's overall average check is 438.5 THB, a 0.8% increase year-over-year. Phitsanulok Province has the highest average check at 512.7 THB. This slight increase suggests effective pricing strategies and customer spending habits, with location-based variations.
Outlet count reflects market reach, indicating brand accessibility and influencing revenue potential through broader customer access.
The Pizza Company has a varying number of outlets across Thailand, with Chon Buri Province having the most at 28. Samut Prakan Province follows with 21 outlets. The distribution highlights key regions for the brand's presence and potential expansion areas.
Competitor analysis identifies key rivals, showing competitive landscape and guiding strategies to differentiate and capture market share.
Café Amazon, KFC, McDonald's, Starbucks and Burger King are the top competitors for The Pizza Company, as customers also visit those locations. Café Amazon has the highest cross visitation at 9.49%. This overlap suggests a need to differentiate and understand shared customer preferences.
Traffic Workload identifies peak hours, guiding staffing and promotional strategies to optimize service and improve customer experience.
The Pizza Company experiences peak traffic between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 18:00 (6 PM) with a traffic workload of 62.73. Traffic is lowest in the early morning hours. This data informs staffing and marketing to accommodate peak demand.
Understanding consumer segments informs marketing, guiding tailored strategies to resonate with specific demographics and enhance engagement.
The Pizza Company's customer base shows a higher affinity among women (index 63) compared to men (index 120). Among generations, Gen X (index 115) shows high affinity, while Gen Z (index 65) and Gen Y (index 98) are under-indexed. Tailored marketing to these segments could increase engagement.