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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Meltdown is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Meltdown performance in the United States and how they change over time
See what factors influence The Meltdown performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Meltdown' competitors in the United States
An analysis of The Meltdown' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Meltdown is a leading brand with a market performance of 99%, placing it in the top 1% and showing a strong market presence. Peers in a similar range include Tostada Regia, Taquería El Valle, Busboys and Poets, K-Pop Ramen, Applewood Farmhouse, and Dirt Dog.
Customer satisfaction (CSAT) reflects brand perception. Higher CSAT indicates stronger loyalty, influencing repeat visits and positive word-of-mouth.
The Meltdown's overall CSAT is 52%, up 4.2 percentage points year-over-year. Florida leads with 69%, up 18.6pp, while South Carolina lags at 38%, down 37.5pp. CSAT fluctuated between 38.89% and 57.89% during the reporting period.
Average check reveals spending per transaction. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
The Meltdown's overall average check is $21.80, down 10.6% year-over-year. Florida has the highest average check at $26.70. The average check varied from $19.04 to $22.80 during the period.
Outlet count indicates brand reach. Tracking growth aids expansion strategy and market penetration assessment in the Cafe & Restaurants industry.
The Meltdown has 200 outlets in California, the most of any state. Texas follows with 97 outlets, and Florida has 58 outlets. Arizona has 37 outlets.
Competitor analysis identifies key rivals. Tracking cross-visitation highlights competitive overlap and informs strategies for customer retention.
Denny's is the top competitor, with a cross-visitation rate of 32.53%. McDonald's follows at 20.21%, Taco Bell at 10.62%, Wendy's at 8.90%, and Burger King at 7.19%.
Traffic workload shows peak hours. Analyzing traffic patterns enables efficient staffing and resource allocation to optimize customer experience.
Traffic workload peaks between 10 AM and 12 PM, reaching 51.05% and 51.22% respectively. The lowest traffic workload is between 2 AM and 5 AM, averaging around 33%.
Consumer segment analysis informs targeted marketing by identifying key demographic groups. Understanding affinity enables customized campaigns and tailored experiences.
Women show an affinity index of 88, while Men show an affinity index of 111. Gen X has an affinity index of 115, Gen Y has an affinity index of 93, and Gen Z has an affinity index of 32.