Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Honey Baked Ham Company is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Honey Baked Ham Company performance in the United States and how they change over time
See what factors influence The Honey Baked Ham Company performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Honey Baked Ham Company' competitors in the United States
An analysis of The Honey Baked Ham Company' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s competitive strength and customer preference in the industry.
The Honey Baked Ham Company's market performance is at the 99th percentile, indicating a leading position. This shows a strong market presence and customer preference compared to competitors in the Cafe & Restaurants industry. Performance peers in a similar range include Islands Restaurant, Cilantro Asian Bistro, Walden's Coffeehouse - Breakfast & Coffee in Reno, Pure Green - Juice Bar, Original Tommy's World Famous Hamburgers and Ostioneria Michoacan.
Customer satisfaction is crucial for brand loyalty and indicates the likelihood of repeat business and positive recommendations.
The Honey Baked Ham Company's overall customer satisfaction (CSAT) is 80%, a slight decrease of 1.5 percentage points year-over-year. Pennsylvania, South Carolina, Kentucky and Indiana boast 100% CSAT. Louisiana also shows very high satisfaction at 94%. The CSAT dynamic data shows fluctuation over the period analyzed, with a peak in May 2025.
Average check reflects customer spending per visit, impacting revenue. Tracking it helps optimize pricing and promotions.
The Honey Baked Ham Company's overall average check is $30 USD, a 29% increase year-over-year. Michigan leads with $40 USD, followed by Missouri ($39.3 USD) and Florida ($38.1 USD). The dynamic data shows average check varying from $20.49 to $37.52 during the reporting period.
Outlet count signifies brand reach and market coverage. A higher number increases accessibility and potential revenue.
The Honey Baked Ham Company has the highest number of outlets in Georgia (43), followed by Florida (40) and California (34). Ohio and Texas each have 28 outlets. The number of stores in each state reflects the brand's physical presence and market penetration.
Identifying top competitors by cross-visitation reveals direct rivals and shared customer base for strategic advantage.
The top competitors for The Honey Baked Ham Company, based on cross-visitation, are McDonald's (14.63%), Chick-fil-A (8.54%), Wendy's (7.67%), Taco Bell (7.14%), and Burger King (6.79%). This indicates that customers who visit The Honey Baked Ham Company also frequent these fast-food chains.
Analyzing traffic workload by hour optimizes staffing and resource allocation to meet customer demand effectively.
Traffic at The Honey Baked Ham Company peaks between 11 AM and 2 PM, with the highest workload at 12 PM (58.70). There is minimal activity from midnight to 8 AM. Understanding these trends allows for efficient resource management.
Consumer segments inform targeted marketing, improving engagement by tailoring messaging to specific demographics.
The consumer base of The Honey Baked Ham Company shows high affinity for women (115 index) and Gen X (119 index), indicating these segments are overrepresented in brand engagement. Gen Y and Gen Z show an under-indexed affinity, with values of 77 and 47 respectively.