Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Brass Tap is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Brass Tap performance in the United States and how they change over time
See what factors influence The Brass Tap performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Brass Tap' competitors in the United States
An analysis of The Brass Tap' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Brass Tap is a leading brand with a market performance percentile of 99, placing it in the top 1% of Cafe & Restaurants in the United States. This high percentile indicates a strong market presence. Its performance peers include Adriatic Cafe Italian Grill, City Works, Wing Shack, Clean Eatz, Blake's Lotaburger, and Duffy's Sports Grill, all within the same percentile range.
Customer Satisfaction is crucial for understanding brand perception and loyalty, directly impacting revenue and long-term growth.
The Brass Tap demonstrates strong customer satisfaction, with an overall CSAT score of 83%, a 0.5 percentage point increase year-over-year. Wisconsin and Georgia lead with 93% satisfaction. Pennsylvania experienced a decrease while California saw significant growth. Customer satisfaction dynamic increased from April to June 2025, showing positive trends.
Average Check indicates the average spending per customer, reflecting pricing strategy, menu appeal, and customer purchasing behavior.
The Brass Tap's overall average check is $28.90, up 6.9% year-over-year. California has the highest average check at $32.40. The average check amount saw a decrease in June 2025. Data indicates increased customer spending compared to the previous year.
The number of outlets indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
The Brass Tap has a significant presence in the United States, with the highest number of outlets in Texas (19), followed by Florida (13) and California (6). This distribution reflects the brand's strategic focus on specific geographic markets. The number of outlets has not changed during the analyzed period.
Competitor analysis identifies key players vying for the same customer base, informing competitive strategies and differentiation efforts.
The Brass Tap's customers also visit McDonald's (6.96%), Starbucks (3.85%), Chick-fil-A (3.70%), Taco Bell (3.41%), and Texas Roadhouse (3.26%). This cross-visitation data highlights the competitive landscape and potential areas for differentiation to attract and retain customers.
Understanding traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak times.
The Brass Tap experiences peak traffic between 17:00 and 20:00 (5 PM to 8 PM), with the highest workload at 19:00 (7 PM). Traffic is minimal between 0:00 and 10:00 (12 AM and 10 AM). These patterns indicate the need for increased staffing during evening hours.
Understanding consumer segments is strategically important. Affinity insights by Gender and Generation can inform targeted marketing and positioning strategies.
Women (87%) have high affinity towards The Brass Tap, while men (111%) are over-represented compared to the average consumer. Gen X (129%) shows the highest affinity, Gen Y (83%) shows lower engagement, and Gen Z (101%) shows average engagement. These insights inform targeted marketing.