Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wing Shack is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wing Shack performance in the United States and how they change over time
See what factors influence Wing Shack performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wing Shack' competitors in the United States
An analysis of Wing Shack' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates Wing Shack's brand strength and customer preference relative to its competitors in the Cafe & Restaurants industry.
Wing Shack's market performance is in the top 1% which classifies it as a leading brand, demonstrating a strong competitive position. Performance peers within the same range include City Works, The Brass Tap, Duffy's Sports Grill, Adriatic Cafe Italian Grill, Cajun Boil and Clean Eatz.
Customer satisfaction reflects brand loyalty and service quality, directly influencing repeat business and positive word-of-mouth referrals.
Wing Shack shows an overall customer satisfaction of 92%, a 3.2 percentage point increase year-over-year. Colorado leads with 92% satisfaction while Wyoming is at 90%, decreased by 4.1 percentage points. Customer satisfaction increased consistently from April to June 2025.
Average check reveals customer spending habits and pricing effectiveness, affecting revenue and profitability per transaction.
The average check for Wing Shack is $24.70, down 1.3% year-over-year. Colorado shows an average check of $25.20, while Wyoming's average check is $19.30. The average check decreased from $26.01 in April 2025 to $21.88 in June 2025.
Number of outlets indicates brand reach and market presence, affecting customer accessibility and overall revenue potential.
Wing Shack has 11 outlets in Colorado and 1 in Wyoming. Colorado accounts for 91.67% of the brand's total outlets, while Wyoming has only 8.33% of total outlets.
Identifying top competitors allows strategic benchmarking and helps in refining marketing and operational strategies.
Wing Shack's top competitors based on customer cross-visitation are McDonald's (10.10%), Red Robin Gourmet Burgers and Brews (7.07%), Taco Bell (5.05%), Starbucks (4.55%), and Cheba Hut "Toasted" Subs (4.04%). These brands represent alternative dining options for Wing Shack customers.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient operations during peak hours.
Wing Shack experiences peak traffic workload between 16:00 and 19:00 (4 PM to 7 PM), with the highest traffic at 18:00 (6 PM), reaching 67.27. Traffic is minimal between 0:00 and 9:00 (12 AM to 9 AM).
Consumer segment analysis enables targeted marketing by understanding the demographic characteristics and preferences of the customer base.
Wing Shack's customer base shows high affinity toward women (94%) and men (105%). The brand is also popular among Gen Z (147%), with a moderate affinity from Gen X (92%) and Gen Y (95%).