Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
TCBY is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence TCBY performance in the United States and how they change over time
See what factors influence TCBY performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of TCBY' competitors in the United States
An analysis of TCBY' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, reflecting brand's share of foot traffic.
TCBY, with a market performance percentile of 99 in the United States Cafe & Restaurants industry, is a leading brand. This high percentile indicates TCBY captures a significant share of customer traffic compared to its peers. Peers like Beef-A-Roo, Mexican Inn Cafe, Better Than Sex - A Dessert Restaurant, Pera Bistro, Marabu Restaurant and Zunzi's are within similar performance ranges.
Customer Satisfaction (CSAT) indicates how well a brand meets customer expectations, influencing loyalty and repurchase rates.
TCBY's overall CSAT is 71%, showing a 9.6 percentage point increase year-over-year. New York shows the highest CSAT at 88% with 24.5 percentage points growth. Alabama shows a decrease. Recent trend indicates decline in customer satisfaction. This shows most of customers like TCBY.
Number of Outlets reflects brand reach and market presence. Tracking outlet distribution informs expansion and resource allocation strategies.
TCBY has the highest number of outlets in North Carolina and Texas, each with 10 outlets. This indicates strong market presence in these states compared to others like California with 3 locations. Data shows focus on Southeastern states.
Competitor analysis identifies key players and customer preferences, guiding strategic positioning and competitive advantage.
TCBY's top competitors based on cross-visitation include McDonald's (14.87%), Chick-fil-A (9.29%), Starbucks (8.55%), Wendy's (8.18%), and Taco Bell (7.81%). McDonald's has the highest overlap in customer base. This shows customers visit those brand usually.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for improved customer experience.
TCBY's traffic workload peaks between 11:00 AM and 9:00 PM, with the highest traffic at 60.73% around 6:00 PM. Traffic is minimal during early morning hours. That can help with decisions about staffing and opening hours.
Analyzing consumer segments by gender and generation informs targeted marketing, enhancing engagement and brand resonance.
TCBY's consumer base shows a higher affinity among women (index 110) compared to men (index 92), indicating overrepresentation. Gen Z (index 125) and Gen X (index 113) are overrepresented while Gen Y (index 89) is underrepresented. This informs tailored messaging.