Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tastee Freez is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Tastee Freez performance in the United States and how they change over time
See what factors influence Tastee Freez performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Tastee Freez' competitors in the United States
An analysis of Tastee Freez' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference through foot traffic, essential for strategic decision-making.
Tastee Freez's market performance is in the top 3% (97th percentile) in the United States, indicating a leading market position within the Cafe & Restaurants industry. This strong standing relative to peers, such as Olive and Thyme, Mexican Grill, Bistro on the Greens, Miramonte Winery, Sayler's Old Country Kitchen, and The Red Llama, demonstrates significant competitive advantage and customer preference.
Customer satisfaction is vital as it reflects loyalty, drives repeat business, and enhances brand reputation in the competitive market.
Tastee Freez shows strong customer satisfaction with an overall CSAT of 87%, a 16.8 percentage point increase year-over-year. New York shows a CSAT of 86% (27.1pp increase) and Alaska shows 85% (10.3pp increase). CSAT fluctuated: 78.57% in April, surged to 96.15% in May, then settled at 87.5% in June 2025.
Average check indicates customer spending per visit, crucial for revenue forecasting and understanding pricing effectiveness.
Tastee Freez's average check is $14.4 USD, reflecting a substantial 46.4% increase year-over-year. The average check in Alaska is $14.3 USD. Average check remained consistent at approximately $13.93 USD from April to June 2025.
Outlet count indicates brand reach, market presence, and expansion strategy, influencing accessibility and customer base.
Tastee Freez has a varied distribution of outlets across the United States. States with the highest number of outlets (2) are California, North Dakota, Illinois and Pennsylvania. New York, Alaska, Nevada, Oklahoma, Arkansas, and Louisiana each have 1 outlet.
Identifying key competitors enables strategic benchmarking, reveals market dynamics, and informs competitive positioning and differentiation.
Tastee Freez's top competitors, based on customer cross-visitation, are McDonald's (14.08%), Wendy's (8.45%), Starbucks (7.04%), Popeyes Louisiana Kitchen (4.23%), and Taco Bell (4.23%). This indicates that customers who visit Tastee Freez also frequent these major fast-food chains and coffee shops.
Traffic workload patterns help optimize staffing, manage resources, and enhance customer experience during peak and off-peak hours.
Tastee Freez experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload at 6:00 PM (59.69%). Traffic is minimal from midnight to 8:00 AM, gradually increasing from 9:00 AM (9.63%).
Understanding consumer segments is key to targeted marketing, tailored product offerings, and enhanced customer engagement and loyalty.
Tastee Freez's customer base shows higher affinity among women (74% index) compared to men (122% index). Among generations, Gen X (132% index) and Gen Z (131% index) have higher affinity than Gen Y (48% index). These affinity indices suggest segments that are over/under-represented compared to the average.