Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Taste of China is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taste of China performance in the United States and how they change over time
See what factors influence Taste of China performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Taste of China' competitors in the United States
An analysis of Taste of China' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Taste of China's market performance is at the 99th percentile, indicating a leading position. This places it in the top 1% of brands, signifying strong market presence compared to peers like Malibu Farm, ala, Korner67, Duckworth's Grill & Taphouse, Alma Cocina, and Rooftop @1WLO.
Customer satisfaction (CSAT) reflects how happy customers are. Tracking CSAT helps improve service and build loyalty for sustained success.
Taste of China's overall CSAT is 75%, a 2.3 percentage point increase year-over-year. CSAT varies by state, with Pennsylvania at 100%, Iowa at 90%, and New York at 87%, while Georgia is at 75%. The CSAT trend shows improvement from April to June 2025, peaking in June.
Average check reveals how much customers spend per visit. Monitoring helps optimize pricing, promotions, and menu to boost revenue.
The overall average check for Taste of China is $19, a 4% increase year-over-year. Oklahoma has the highest average check at $19.90, while Arizona and North Carolina both have an average check of $15. Average check fluctuated between April and June 2025, peaking in May.
Outlet count indicates brand reach and market presence. More outlets can mean more customers and revenue, so tracking is key for growth.
Taste of China has the most outlets in North Carolina (10), followed by New York (4), and Iowa (3). Kentucky, New Jersey and Pennsylvania each have 2 outlets, while Tennessee, Georgia, Wisconsin, and Illinois each have 1 outlet.
Knowing competitors helps a brand understand market dynamics and customer choices. This insight informs strategy to win and keep customers.
The top competitors for Taste of China, based on cross-visitation, are McDonald's (17.07%), Taco Bell (9.76%), Burger King (7.93%), Wendy's (7.32%), and Arby's (6.71%). This indicates that customers who visit Taste of China also frequently visit these fast-food chains.
Traffic workload shows when a brand is busiest. This data helps staff efficiently, manage resources, and ensure great customer service.
Taste of China experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload at 6:00 PM (60.74%) and 5:00 PM (55.89%). There is minimal activity between midnight and 9:00 AM.
Understanding consumer segments by gender and generation allows for targeted marketing, enhancing engagement and brand affinity.
Taste of China sees high affinity from women (index 104) and strong engagement from Gen X (index 124) and Gen Z (index 123) . Gen Y shows lower affinity (index 80) compared to average.