Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
tashas is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence tashas performance in the South Africa and how they change over time
See what factors influence tashas performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of tashas' competitors in the South Africa
An analysis of tashas' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
tashas, with a market performance percentile of 99 in South Africa, is a leading brand in the Cafe & Restaurants industry. This indicates a strong market position relative to competitors like Papachinos, MUGG & BEAN, Libertino, News Cafe, Starbucks, and The 11th Floor. This high percentile suggests a significant share of customer preference.
Customer satisfaction reflects customer loyalty and likelihood to recommend, significantly impacting revenue and brand reputation in the Cafe & Restaurants sector.
tashas boasts an 83% overall customer satisfaction in South Africa, with a 4.2 percentage point increase year-over-year. This indicates strong positive customer sentiment. Western Cape shows 84% and Gauteng 83%. The CSAT dynamic data indicates a rise in customer satisfaction from April to June 2025.
Average check tracks revenue per transaction, crucial for assessing pricing strategy effectiveness and identifying opportunities to increase customer spending.
tashas' overall average check is 359.4 ZAR, reflecting the average customer spend per visit. The 13.8% year-over-year increase shows enhanced revenue per transaction. Average check in Gauteng is 372.7 ZAR, and in Western Cape is 326.8 ZAR. The average check values remained steady from April to June 2025.
Outlet count signifies brand presence and market coverage, influencing accessibility and overall revenue potential in the competitive Cafe & Restaurants market.
tashas has 13 outlets in Gauteng and 3 in Western Cape, showing its physical presence in South Africa. This distribution helps customers access tashas. Gauteng has a higher number of outlets, indicating a stronger presence in that region.
Competitor analysis reveals competitive landscape, helping brands refine strategies, identify differentiation opportunities, and understand customer preferences.
tashas' customers also visit McDonald's (19.46%), KFC (10.89%), Spur (9.34%), Mugg & Bean (7.39%), and Nando's (7.39%). McDonald’s has the highest cross visitation. These are tashas' key competitors in the Cafe & Restaurants market in South Africa.
Traffic workload by hours helps optimize staffing, manage inventory, and enhance customer experience during peak times in Cafe & Restaurants.
tashas experiences peak traffic between 9:00 and 19:00, with the highest workload at 12:00 (69.19%). There is almost no traffic between 22:00 and 6:00. It’s important to optimize resources and staffing during peak hours to improve customer service.
Understanding consumer demographics enables targeted marketing, enhancing brand resonance and improving customer acquisition and retention strategies in Cafe & Restaurants.
tashas' customer base consists of more women (117 affinity index) than men (87 affinity index). Generation Z exhibits a high affinity (216 index), followed by Gen Y (110 index) and Gen X (43 index). Gen Z is overrepresented. Marketing efforts are resonating most strongly with Gen Z.