Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Swensons Drive-In is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Swensons Drive-In performance in the United States and how they change over time
See what factors influence Swensons Drive-In performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Swensons Drive-In' competitors in the United States
An analysis of Swensons Drive-In' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
Swensons Drive-In's MARKET PERFORMANCE percentile is 99, categorizing it as a leading brand. This high percentile signifies a strong market position, attracting a disproportionately large share of customers. Its peers, all at the same percentile, include Westside Pizza, Boston's Restaurant & Sports Bar, Big Texan, Pubbelly Sushi, Gregorys Coffee, and Sawyer's Farmhouse Breakfast.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and future revenue.
Swensons Drive-In's overall customer satisfaction is 79%, showing a 12.6 percentage point decrease year-over-year. This downturn suggests a need to address potential issues affecting customer experience to maintain and improve satisfaction levels.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer perceived value.
The average check for Swensons Drive-In is $14.30, a decrease of 1.8% compared to the previous year. A lower average check might reflect changes in menu mix, pricing adjustments, or altered customer spending habits.
The number of outlets indicates brand reach and expansion strategy, reflecting growth and market presence.
Swensons Drive-In operates 20 outlets in Ohio. This number represents the brand's current physical presence and market coverage within the specified region, reflecting the level of availability to consumers.
Identifying top competitors highlights the competitive landscape, informing strategic decisions for market positioning.
Swensons Drive-In's top competitors based on cross-visitation include McDonald's (16.96%), Wendy's (10.43%), Taco Bell (9.35%), Chipotle Mexican Grill (8.48%), and Burger King (6.74%). These brands represent the primary alternatives considered by Swensons' customers.
Understanding traffic workload helps optimize staffing and resource allocation to meet customer demand efficiently.
Swensons Drive-In experiences peak traffic workload between 11:00 and 22:00, with the highest activity around 18:00 (72.46%). The lowest workload occurs between 01:00 and 10:00. This information allows for strategic resource deployment.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Women exhibit a slightly under-indexed affinity (98) towards Swensons Drive-In, while Men show a slightly over-indexed affinity (101). Gen X displays a strong over-indexed affinity (136), Gen Y has an under-indexed affinity (82), and Gen Z also shows an under-indexed affinity (71), suggesting generational differences in brand engagement.