Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Surcheros is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Surcheros performance in the United States and how they change over time
See what factors influence Surcheros performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Surcheros' competitors in the United States
An analysis of Surcheros' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Surcheros has a market performance percentile of 99, making it a leading brand in the Cafe & Restaurants industry. This indicates a high market share and strong customer preference compared to its peers like Los Dos Potrillos Mexican Restaurant.
Customer satisfaction reflects brand perception and loyalty, impacting long-term growth. Positive sentiment drives repeat visits and favorable word-of-mouth.
Overall customer satisfaction for Surcheros is 71%, a 5.6 percentage point increase year-over-year, indicating improved customer sentiment. Florida shows the highest satisfaction at 74% with a 13pp increase. The trend dipped to 58.23% in June before slightly recovering.
Average check reflects customer spending per visit, crucial for revenue. Monitoring this KPI helps identify opportunities for upselling and menu optimization.
The overall average check for Surcheros is $19.30, up 11.3% year-over-year, demonstrating increased spending per customer. South Carolina has the highest average check at $22.50, while Georgia has a $19 average check. Average check values show an increasing trend.
Number of outlets indicates brand reach and expansion. Tracking outlet distribution informs market penetration and growth strategies.
Surcheros has 38 outlets in the United States. Georgia has the highest number of outlets at 32, followed by Florida with 3, South Carolina with 2 and Tennessee with 1. This shows a strong concentration in Georgia.
Understanding key competitors informs strategic positioning. Analyzing cross-visitation patterns reveals competitive overlaps and potential market share threats.
The top competitors for Surcheros are McDonald's (10.17%), Chick-fil-A (8.47%), Wendy's (7.20%), Dunkin' (6.78%), and Taco Bell (6.36%). These brands are frequently visited by Surcheros customers, indicating significant competition for market share.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes operational efficiency.
Surcheros experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 12:00 PM (71.48%). Traffic is minimal during early morning hours. Efficient staff and resource management are most important during peak times.
Consumer segment analysis informs targeted marketing, improving ad relevance. Tailoring campaigns to demographics increases engagement and ROI.
Surcheros has a high affinity index with Women (98%) and Men (102%). The brand shows very high affinity with Gen Z (138%), above average affinity with Gen X (106%), and is under-indexed with Gen Y (85%).