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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Summer Moon Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Summer Moon Coffee performance in the United States and how they change over time
See what factors influence Summer Moon Coffee performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Summer Moon Coffee' competitors in the United States
An analysis of Summer Moon Coffee' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals the brand's competitive strength and customer preference in the industry, showing its share of foot traffic.
Summer Moon Coffee holds a leading market position in the United States' Cafe & Restaurants industry with a market performance percentile of 99.00. This indicates the brand captures a significant share of customer traffic compared to its peers, positioning it in the top 1% of brands. Performance peers in a similar position include Delbar Middle Eastern, bartaco, Yogurtland, Fresh Kitchen, HTeaO, and Guadalajara Mexican Grill.
Customer satisfaction (CSAT) is vital for gauging customer loyalty and predicting future revenue streams. Monitoring CSAT enables a company to find improvement areas.
Summer Moon Coffee's overall customer satisfaction is 83.00%, a decrease of 3.8 percentage points year-over-year. Illinois shows the highest CSAT at 100.00% with a growth of 7.1pp, while Florida and Colorado have decreased CSAT. The CSAT increased from 80.24% to 85.86% between April and June 2025, indicating positive short-term trends despite the overall yearly decline.
Average check measures the revenue per transaction, reflecting pricing strategy and customer spending habits. Increased average check indicate enhanced profitability.
Summer Moon Coffee's overall average check is $8.60, a 5.70% increase year-over-year. Texas shows the highest average check at $9.30. The average check value increased from $8.44 to $9.01 between April and June 2025, suggesting higher customer spending or changes in the product mix.
The number of outlets indicates brand's market reach and expansion. Growth in outlet numbers often correlates with increased brand visibility and revenue.
Summer Moon Coffee has 45 outlets in Texas, dominating its presence. Oklahoma follows with 5 outlets, while other states like South Carolina, Arkansas, Illinois, Wisconsin, Florida, Kansas, Alabama and North Carolina each have a single outlet. This distribution highlights a strong concentration in Texas.
Identifying top competitors and understanding customer cross-visitation patterns are important to refine marketing strategies and improve competitive positioning.
Summer Moon Coffee's top competitors based on customer cross-visitation are Starbucks (7.28%), Chick-fil-A (6.23%), McDonald's (4.64%), Whataburger (3.71%), and Chipotle Mexican Grill (3.44%). This indicates a shared customer base with these larger chains, highlighting the need for Summer Moon Coffee to differentiate itself effectively.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to match customer demand, improving efficiency and customer experience.
Summer Moon Coffee experiences peak traffic between 8 AM and 12 PM, with the highest workload at 10 AM (66.29). Traffic significantly decreases after 6 PM, dropping to minimal levels by 8 PM. This workload distribution suggests a focus on morning and lunchtime customers.
Understanding consumer demographics allows tailoring marketing efforts, product offerings, and overall brand messaging, leading to increased customer engagement.
Summer Moon Coffee shows a higher affinity index among women (111.00) compared to men (90.00). Among generations, Gen Y (108.00) demonstrates a higher affinity compared to Gen X (93.00) and Gen Z (95.00). This data indicates that women and Gen Y are more strongly represented among Summer Moon Coffee's customer base.