Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Guatemala and how they change over time
See what factors influence Subway performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Guatemala
An analysis of Subway' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Guatemala is a leading brand in Cafe & Restaurants, holding the 99th percentile. This indicates a strong market presence and high customer preference. Peers are Café Barista, 27 Adentro, NEREA, Lai Lai, El Viejo Café, Muriel Postres Gourmet.
Customer satisfaction reflects brand perception, impacting loyalty and growth. Monitoring CSAT helps identify areas for service improvement and customer retention.
Subway's customer satisfaction in Guatemala is 46%, a decrease of 16.3 percentage points year-over-year. The Guatemala Department shows 42% CSAT, with a decline of 16.6 percentage points. This indicates a need to address customer concerns to improve satisfaction.
Average check reveals spending patterns. Monitoring trends helps optimize pricing, promotions, and upselling strategies to boost revenue and customer value.
Subway's average check in Guatemala is 91.7 GTQ, a 31.4% increase year-over-year. The Guatemala Department shows an average check of 88.3 GTQ, with 0% growth. This signals increased customer spending per transaction.
Outlet count reflects brand reach. Tracking distribution helps optimize market coverage and identify expansion opportunities for increased accessibility.
Subway has 78 outlets in Guatemala. The Guatemala Department has 62 outlets, Quetzaltenango has 5, Sacatepéquez has 3. This data indicates the brand's distribution and market saturation across different regions.
Competitor analysis reveals market dynamics. Understanding cross-visitation patterns helps refine positioning and attract customers from rival brands.
Subway's top competitors in Guatemala include McDonald's (34.78%), San Martín (23.91%), Pollo Campero (23.91%), Pizza Hut (13.04%), and Little Caesars Pizza (13.04%). This shows customer overlap and competitive intensity.
Traffic workload reveals peak hours. Optimizing staffing and resources ensures efficient service, minimizes wait times, and enhances customer experience during busy periods.
Subway's traffic workload in Guatemala peaks between 12 PM and 2 PM, reaching over 56%. It's lowest from 12 AM to 4 AM. Efficient resource allocation during peak hours is essential.
Understanding consumer segments informs targeted marketing. Affinity insights help tailor messaging and offers to resonate with specific demographic groups.
Subway's consumer base in Guatemala consists of Women, with an affinity index showing below-average engagement, and Men, with an affinity index showing above-average engagement. Gen X is overrepresented.