Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the Guatemala and how they change over time
See what factors influence Pizza Hut performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the Guatemala
An analysis of Pizza Hut' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength, showcasing customer preference and competitive positioning within the Cafe & Restaurants industry.
Pizza Hut holds a leading position in Guatemala's Cafe & Restaurants industry with a market performance percentile of 99, indicating a strong market presence and customer preference. Key competitors like San Martín, Burger King, Pollo Campero, Little Caesars Pizza, Denny's and McDonald's share the same high-performance tier.
Customer Satisfaction is key for loyalty. High CSAT scores often correlate with repeat business and positive word-of-mouth, driving revenue growth.
Pizza Hut in Guatemala exhibits strong customer satisfaction, with an overall CSAT score of 83%, a significant 19.9 percentage point increase year-over-year. The Guatemala Department shows a CSAT of 85%, while Petén reports 84%, both with substantial growth, indicating improved customer experiences.
Average Check tracks customer spending per visit. Monitoring this KPI helps optimize pricing strategies and identify revenue-boosting opportunities.
The average check for Pizza Hut in Guatemala is 142.4 GTQ, reflecting a 17.9% increase year-over-year. Jutiapa leads with 195.4 GTQ, while Guatemala Department averages 137.4 GTQ. This indicates varied spending habits across regions, which could inform localized strategies.
Outlet count indicates market reach and accessibility. Expansion in key areas can capture new customers, boosting overall revenue and brand visibility.
Pizza Hut operates 55 outlets in Guatemala. The Guatemala Department has 40 locations, dominating the distribution. Quetzaltenango has 4. Understanding outlet distribution helps optimize resource allocation and expansion plans.
Competitor analysis is crucial for strategic decisions. Knowing key competitors can guide marketing and product differentiation efforts for greater market share.
McDonald's (31.09%) and Pollo Campero (28.57%) are the top competitors with the highest cross-visitation among Pizza Hut customers. San Martín (15.97%), Burger King (11.76%), and Little Caesars Pizza (10.50%) also see significant customer overlap, revealing key competitive overlaps.
Understanding traffic patterns informs staffing and promotions. Aligning resources with peak hours improves service, boosting customer satisfaction and operational efficiency.
Pizza Hut's traffic workload in Guatemala peaks between 12:00 PM and 7:00 PM, with the highest activity around 2:00 PM. Early morning hours (0:00 AM - 5:00 AM) show minimal traffic, indicating opportunities for targeted promotions during peak times to manage volume.
Segment insights refine marketing. Tailoring messaging to specific groups boosts engagement, maximizing ROI and building stronger brand connections.
Pizza Hut customers in Guatemala show a stronger affinity towards women (affinity index of 58) compared to men (118). Additionally, Gen X (affinity index of 149) has a higher affinity compared to Gen Y (101). This information is crucial when creating targeted marketing campaigns.