Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Morocco and how they change over time
See what factors influence Starbucks performance in the Morocco and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Morocco
An analysis of Starbucks' competitors in the Morocco
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference by measuring foot traffic share relative to industry peers.
Starbucks is a leading brand in Morocco's Cafe & Restaurants industry, holding a top 1% market performance. This indicates a dominant market presence. Its performance peers, also at the 99th percentile, include Pizza Hut, Burger 'n Shake Marrakech, Amsterdam luxury restaurant, Qaouti House Fast Food Snack Rabat, Le pavillon agadir, and LITTLE MAMMA VILLA CIL.
Customer satisfaction gauges loyalty and predicts repeat business, influencing brand perception and long-term profitability.
Starbucks in Morocco shows a strong customer satisfaction level at 75%, increased by 0.6 percentage points year-over-year. Tangier-Tetouan-Al Hoceima leads with 89%, showing 9.5 percentage points increase. Casablanca-Settat experienced a decrease of 2 percentage points to 74%. Prefecture of Casablanca saw the largest decrease, down by 8 percentage points to 79%.
Average check reflects spending habits and pricing power, impacting revenue per customer and overall financial performance.
The overall average check for Starbucks in Morocco is 100.6 MAD, reflecting a 5.7% decrease year-over-year. Marrakech-Safi has the highest average check at 134.3 MAD. Prefecture of Casablanca shows average check of 68.8 MAD. Casablanca-Settat shows average check of 75 MAD.
Outlet count indicates market reach and expansion strategy, influencing brand visibility and customer accessibility.
Starbucks has a varying number of outlets across Morocco, with Casablanca-Settat leading at 9. Marrakech-Safi has 5 outlets, while Rabat Prefecture has 3. Tangier-Tetouan-Al Hoceima and Prefecture of Casablanca each have 2. Nouaceur Province, Laayoune Province, Guelmim-Oued Noun, and Rabat-Salé-Kénitra each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and market positioning.
McDonald's is the top competitor to Starbucks in Morocco, with a cross-visitation rate of 19.23%. Other key competitors include Burger King (7.69%), KFC (6.15%), Venezia ice (5.38%), and PAUL (4.61%). This indicates a significant overlap in customer base, especially with fast-food chains.
Traffic workload reveals peak hours, optimizing staffing and resource allocation for better customer service.
Starbucks in Morocco experiences peak traffic workload between 18:00 and 19:00 hours, reaching 60.96% and 60.09% respectively. The lowest traffic occurs between 0:00 and 5:00, with values ranging from 5.75% to 7.81%. Workload grows significantly from 6:00, suggesting a need for increased staffing from early morning through late evening.
Consumer segments allow targeted marketing, optimizing messaging and product offerings for specific demographics.
Starbucks in Morocco shows a higher affinity among women (82 index), while men are over-indexed (113 index). Gen Y exhibits a significantly higher affinity (135 index), suggesting stronger brand resonance compared to Gen X(91 index).