Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Morocco and how they change over time
See what factors influence Burger King performance in the Morocco and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Morocco
An analysis of Burger King' competitors in the Morocco
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference within the Cafe & Restaurants industry. It reflects the brand's share of foot traffic.
Burger King is a leading brand in Morocco's Cafe & Restaurants industry with a market performance percentile of 99. This high percentile indicates a strong market presence compared to peers like La Pergola Jazz Bar and McDonald's.
Customer satisfaction is a key performance indicator of customer loyalty. High CSAT scores often correlate with repeat business and positive word-of-mouth referrals.
Burger King in Morocco has a high customer satisfaction rate of 93%, a slight increase year-over-year. Casablanca-Settat and Tangier-Tetouan-Al Hoceima show the highest CSAT at 95%. The trend is upward from April to June 2025.
Average check indicates customer spending per transaction. Monitoring this metric helps assess pricing strategies and identify opportunities for revenue growth.
The average check for Burger King in Morocco is 277.9 MAD, a significant increase year-over-year. The Prefecture of Casablanca shows the highest average check at 583.7 MAD. Average check varied between 244.33 and 303.76 MAD from April to June 2025.
Tracking the number of outlets indicates brand reach and market penetration. It is a direct measure of the brand's physical presence in different regions.
Burger King has 42 outlets in Morocco. Casablanca-Settat has the most with 14 outlets, followed by Rabat-Salé-Kénitra with 7. This distribution highlights key regions for Burger King's operations.
Identifying key competitors allows strategic benchmarking. Analyzing cross-visitation patterns reveals customer preferences and competitive positioning.
McDonald's is the top competitor with a 12.62% cross-visitation rate among Burger King customers in Morocco. KFC, Pomme de pain, and PAUL are also notable competitors. These brands represent the primary competitive landscape.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Burger King's peak traffic hours in Morocco are between 11 AM and 10 PM, with the highest workload around 14:00 to 22:00. Traffic is minimal between midnight and 10 AM. This pattern informs operational strategies.
Consumer segments by Gender and Generation provide insights for targeted marketing. Affinity indexes reveal segment-specific preferences and engagement levels.
Women show high affinity towards Burger King (88), while men show high affinity (108). Gen X (104) and Gen Y (117) exhibit high affinity, whereas Gen Z is under-indexed (23). This suggests targeted marketing could focus on Gen Y.