Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Morocco and how they change over time
See what factors influence McDonald's performance in the Morocco and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Morocco
An analysis of McDonald's' competitors in the Morocco
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading market position in Morocco's Cafe & Restaurants industry with a 99th percentile. This indicates McDonald's captures a significant portion of customer visits compared to peers like La Pergola Jazz Bar, Safran by Koya, Burger King, Dar Alfawakih, Pomme de pain, and Le Bistro Arabe - Jazz Restaurant Marrakech who share the same top-tier ranking.
Customer Satisfaction (CSAT) shows how well a brand meets customer expectations, impacting loyalty and business growth.
McDonald's overall customer satisfaction in Morocco is 42%, a decrease of 7.2 percentage points year-over-year. Satisfaction varies by location, with 'Oriental' showing the highest CSAT at 59%, while 'Casablanca-Settat' shows 43%. 'Prefecture of Salé', 'Kénitra Province', and 'Casablanca-Settat' saw the highest satisfaction growth.
Average Check reveals how much customers spend per visit, reflecting menu pricing, order size and customer affluence.
The overall average check for McDonald's in Morocco is 138.7 MAD, down 1.3% year-over-year. 'Prefecture of Salé' has the highest average check at 180 MAD. Dynamic data shows a trend of increasing average check from 132.48 MAD in April 2025 to 146.38 MAD in June 2025.
Number of Outlets indicates brand's reach, market presence and investment in expansion within the region.
McDonald's has the highest number of outlets in 'Casablanca-Settat' (21), followed by 'Prefecture of Casablanca' (7), 'Marrakech-Safi', 'Fez-Meknes', 'Rabat-Salé-Kénitra' and 'Tangier-Tetouan-Al Hoceima' (5 each). This distribution highlights key areas of operation in Morocco.
Competitor analysis shows brand's direct rivals and customer choices, crucial for strategic positioning.
McDonald's main competitors in Morocco, based on cross-visitation, are Burger King (5.32%), KFC (4.99%), PAUL (4.49%), Oasis Café (2.99%), and Oliveri (2.83%). This indicates that customers who visit McDonald's also frequently visit these brands.
Traffic Workload shows peak hours, informing staffing and resource allocation for optimal customer service.
McDonald's in Morocco experiences peak traffic between 19:00 and 22:00, with the highest workload at 21:00 (67.66%). The lowest traffic is between 3:00 and 6:00. Understanding traffic patterns helps in optimizing operations during peak and off-peak hours.
Consumer Segments help target marketing by identifying key demographics and their preferences.
McDonald's customers show a higher affinity towards Men (index 128) compared to Women (index 59). Among generations, Gen X is overrepresented (index 126), while Gen Y (index 77) and Gen Z (index 85) are underrepresented.