Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Morocco and how they change over time
See what factors influence KFC performance in the Morocco and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Morocco
An analysis of KFC' competitors in the Morocco
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share, reflected by foot traffic, indicates brand strength and customer preference in a competitive industry.
KFC holds a leading position in Morocco's Cafe & Restaurant industry with a market performance percentile of 99, indicating it is in the top 1% of brands. This signals strong customer preference and competitive advantage. Performance peers in a similar range include Mood's Café-Restaurant, La Terrasse Du Jardin, Comptoir Darna, MISTER COOK, Chick'n Beef Tanger, and Pensée - Café Restaurant, all positioned at the 99th percentile.
Customer satisfaction (CSAT) measures happiness, driving loyalty, repurchases, and positive word-of-mouth, impacting long-term revenue.
KFC's overall customer satisfaction in Morocco is 58%, a 20.2 percentage point increase year-over-year, indicating improved customer experiences. CSAT varies by location: Rabat Prefecture shows the highest CSAT at 77% with a growth of 46 percentage points. Souss-Massa shows a CSAT of 39% with a decrease of 11.4 percentage points, needing attention. CSAT increased from 39.49% in April to 73.61% in June 2025.
Average check reveals customer spending habits, helping optimize pricing, promotions, and menu offerings for revenue.
KFC's overall average check in Morocco is 174 MAD, a 33.7% increase year-over-year, suggesting customers are spending more per visit. Rabat Prefecture has the highest average check at 218.7 MAD. Marrakech-Safi shows the lowest average check at 141.3 MAD. The average check increased from 138.31 MAD in April to 207.87 MAD in June 2025.
Outlet count indicates market reach and brand presence, reflecting expansion efforts and growth strategy effectiveness.
KFC has a varying number of outlets across Morocco. Casablanca-Settat has the highest number of outlets with 14. Prefecture of Casablanca has 6 outlets. Marrakech-Safi and Rabat-Salé-Kénitra, and Rabat Prefecture each have 3 outlets. Tangier-Tetouan-Al Hoceima has 2 outlets. Nouaceur Province, Souss-Massa, and Fez-Meknes each have 1 outlet.
Competitive analysis identifies key rivals, informing strategies for differentiation, market share growth, and customer acquisition.
KFC's top competitors in Morocco based on customer cross-visitation are McDonald's (19.42%), Burger King (8.41%), KFC sidi othmane (6.15%), PAUL (3.24%), and another KFC location (2.91%). This indicates that a significant portion of KFC customers also visit McDonald's and Burger King.
Understanding traffic workload helps optimize staffing, manage resources, and improve customer experience during peak hours.
KFC in Morocco experiences peak traffic between 11:00 and 23:00, with the highest workload around 21:00 (60.91%). Traffic is minimal between 0:00 and 8:00. There is a significant increase between 9:00 and 11:00 from 4.34% to 35.69%.
Consumer segment insights enable tailored marketing, product development, and customer engagement for maximized impact.
Among KFC's consumers in Morocco, women exhibit an affinity index of 72, while men show an index of 119. This suggests men are over-represented. Gen X has an affinity index of 51, Gen Y is at 108 (over-represented), and Gen Z is at 62. These affinity values highlight the segments that are most engaged with the brand.