Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
PAUL is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence PAUL performance in the Morocco and how they change over time
See what factors influence PAUL performance in the Morocco and how they change over time
Available by subscription
Available by subscription
An analysis of PAUL' competitors in the Morocco
An analysis of PAUL' competitors in the Morocco
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
PAUL holds a leading position in the market, ranking in the top 1% of brands in the Cafe & Restaurants industry in Morocco. This high percentile indicates a strong competitive advantage and substantial customer preference compared to its peers. Other brands in a similar position (99th percentile) include Restaurant Le Grand Bazar Marrakech, Ashokai sushi dar bouazza, مطعم شهيوات لمعلم Restaurant Lamaalem, Le Slimana Restaurant & Rooftop, Pepe Luis, and Rooftop Garden.
Customer satisfaction reflects brand perception and loyalty, crucial for retention and growth. Declining CSAT signals potential issues needing attention.
Overall customer satisfaction for PAUL in Morocco is 40%, showing a significant year-over-year decrease of 11.8 percentage points. There are regional differences: Fez-Meknes has a high satisfaction rate of 79% with substantial growth, while Marrakech-Safi shows a lower satisfaction rate of 38% with a decline. Prefecture of Casablanca, Prefecture of Mohammédia and Rabat Prefecture show 53%, 41% and 46% respectively.
Average check indicates customer spending per visit. Tracking it helps manage revenue and identify pricing or upselling opportunities.
The overall average check for PAUL in Morocco is 138.2 MAD, reflecting a year-over-year decrease of 5.9%. Prefecture of Mohammédia leads with an average check of 166.7 MAD, while Casablanca-Settat lags at 127 MAD. Rabat Prefecture and Fez-Meknes show 148.8 MAD and 148.3 MAD respectively.
Outlet count reflects market presence and expansion. Monitoring it helps understand geographic coverage and growth strategy effectiveness.
PAUL has a total of 19 outlets in Morocco, with the highest concentration (6) in Casablanca-Settat. Prefecture of Casablanca has 4 outlets, Rabat-Salé-Kénitra and Rabat Prefecture each have 2. Skhirat-Témara Prefecture, Nouaceur Province, Prefecture of Mohammédia, Marrakech-Safi, Tangier-Tetouan-Al Hoceima, and Fez-Meknes each have 1 outlet.
Identifying top competitors through cross-visitation helps understand market dynamics and benchmark against customer preferences.
PAUL's top competitors in Morocco, based on customer cross-visitation, are McDonald's (16.67%), Burger King (5.25%), Oliveri (4.63%), La grillardière (3.70%), and KFC (3.09%). This indicates that customers who visit PAUL also frequent these fast-food chains and Oliveri, implying possible market overlap and shared customer base.
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation for better service.
PAUL experiences peak traffic between 10 AM and 7 PM in Morocco, with the highest workload around 62.38% at 1 PM. Traffic starts to increase significantly from 7 AM (21.30%), rising sharply through the morning. There is a significant drop in traffic after 9 PM (47.78%), with minimal activity overnight.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on customer affinity.
Among PAUL's consumers in Morocco, Women exhibit a high affinity (81%), and Men show the highest affinity (113%). Within generational segments, Gen X also shows the highest affinity (113%), while Gen Y has an affinity index of 106%. These affinity indexes suggest that Men and Gen X are strongly represented in PAUL's customer base, indicating higher-than-average engagement.