Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Smitty's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Smitty's performance in the Canada and how they change over time
See what factors influence Smitty's performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Smitty's' competitors in the Canada
An analysis of Smitty's' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Smitty's is a leading brand with a market performance percentile of 99 in Canada's Cafe & Restaurants industry. This places Smitty's in the top 1% of brands, indicating a strong market presence and customer preference. Performance peers in a similar percentile range include Mughal Mahal, Chatime, Amir, Tandoori Haveli, My Roti Place/My Dosa Place and PARATHA 2 PASTA (P2P).
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue growth. It is a key indicator of business health.
Smitty's overall CSAT is 80%, a 0.6 percentage point increase year-over-year. Alberta shows the highest CSAT at 85%, while Ontario has a lower CSAT at 73%. British Columbia, Manitoba and Ontario have experienced a decrease in CSAT compared to the previous year, suggesting potential areas for improvement in those provinces.
Average check indicates customer spending per visit, crucial for revenue forecasting and profitability analysis. It reflects pricing strategy effectiveness.
Smitty's overall average check is 26.4 CAD, a 2.6% increase year-over-year, showing increased spending per customer. Manitoba has the highest average check at 34.4 CAD. New Brunswick and Nova Scotia has the lowest average check at 25.9 and 25.6 CAD accordingly.
Outlet count reflects brand reach and market coverage, directly impacting accessibility and potential customer base. More outlets generally mean greater visibility.
Smitty's has a total of 69 outlets in Canada. Alberta has the highest number of outlets (30), indicating a strong presence in that province. Ontario, Newfoundland and Labrador each have 2 outlets, and Prince Edward Island and New Brunswick have only 1 outlet each, suggesting a limited presence in those regions.
Identifying top competitors helps refine marketing strategies, understand customer choices, and improve competitive positioning in the cafe market.
The top competitors for Smitty's based on cross-visitation are Tim Hortons (16.12%), McDonald's (13.38%), A&W Canada (10.63%), Boston Pizza (7.72%), and Dairy Queen (5.49%). This shows that customers who visit Smitty's also frequently visit these fast-food and casual dining chains.
Analyzing traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and profitability.
Smitty's experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (57.52%). Traffic significantly decreases after 7 PM, indicating a need for adjustments in staffing and promotions during off-peak hours. The lowest workload is between 3 AM and 5 AM.
Analyzing consumer segments by Gender and Generation enables targeted marketing and positioning strategies, enhancing customer engagement and brand relevance.
Women show high affinity (index 108) towards Smitty's, while men are slightly under-indexed (index 94). Gen X demonstrates high affinity (index 154), whereas Gen Y (index 66) and Gen Z (index 62) are under-indexed, suggesting an opportunity to tailor marketing efforts to attract younger demographics. The gender and generation indexes represent the users engagement compared to the average (100).