Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Canada and how they change over time
See what factors influence McDonald's performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Canada
An analysis of McDonald's' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's Canada has a market performance percentile of 99, indicating a leading position. This signifies that McDonald's captures a dominant share of customer traffic. Performance peers: A&W Canada, Tim Hortons, Subway, JOEY, Mandarin Restaurant, and KFC.
Customer satisfaction (CSAT) indicates brand health, reflecting customer loyalty and likelihood to recommend, influencing long-term growth.
McDonald's Canada overall CSAT is 44%, a decrease of 1.6 percentage points year-over-year. Yukon shows the highest CSAT at 83%, while other provinces show varying levels. The dynamic CSAT data shows fluctuations between April and June 2025, indicating variability.
Average check reveals spending habits, directly impacting revenue. Monitoring trends informs pricing and promotional strategies for sales growth.
The overall average check for McDonald's Canada is 17.9 CAD, a 4.9% increase year-over-year. Prince Edward Island has the highest average check at 20.4 CAD. The dynamic average check data shows minor fluctuations between April and June 2025.
Outlet count indicates market presence. A broad footprint supports brand recognition and accessibility, key for sustaining competitive advantage.
McDonald's Canada has the highest number of outlets in Ontario (520), followed by Quebec (328). This distribution highlights key markets for the brand within Canada. Other provinces have significantly fewer outlets.
Competitor analysis identifies key rivals. Understanding cross-visitation helps refine strategies to capture market share and improve customer retention.
Tim Hortons is the top competitor for McDonald's in Canada, with a cross-visitation rate of 27.71%. Other notable competitors include A&W Canada (9.27%), Wendy's (5.51%), Starbucks (5.29%), and Subway (5.23%).
Traffic workload reveals peak hours. Understanding customer flow informs staffing, inventory, and marketing efforts for operational efficiency.
McDonald's Canada experiences peak traffic workload between 12:00 PM and 1:00 PM, reaching 73.43%. Traffic gradually increases from 5:00 AM, with the lowest workload occurring between 2:00 AM and 4:00 AM.
Consumer segments drive targeted campaigns. Understanding gender and generational preferences allows tailored marketing for greater engagement and ROI.
McDonald's customer base in Canada consists of Women (76%), Men (116%), Gen X (132%), Gen Y (86%), and Gen Z (73%). Gen X affinity is high. Gen Y and Gen Z affinity is lower than the average.