Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dairy Queen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dairy Queen performance in the Canada and how they change over time
See what factors influence Dairy Queen performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Dairy Queen' competitors in the Canada
An analysis of Dairy Queen' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Dairy Queen's market performance is leading (99th percentile). This indicates a strong market standing, outperforming peers like Kelseys Original Roadhouse, Pür & Simple, Wendy's, Earls Kitchen + Bar, East Side Mario's and barBURRITO.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business. Tracking it informs service improvements.
Dairy Queen's overall customer satisfaction in Canada is 66%, a decrease of 2.4 percentage points year-over-year. Quebec and Manitoba show the highest satisfaction (72% each), while British Columbia’s is 66%. Overall trend shows a slight decrease during the observed period.
Average check measures customer spending per visit. Monitoring it helps optimize pricing, promotions, and menu strategies.
The overall average check for Dairy Queen in Canada is 18.2 CAD, a 9.1% increase year-over-year. Newfoundland and Labrador lead with 21.3 CAD. The trend shows a decrease in average check throughout the observed period.
Outlet count indicates brand reach and market penetration, crucial for accessibility and revenue generation.
Dairy Queen's outlet distribution is led by Ontario (209 outlets), followed by Alberta (165) and British Columbia (124). These numbers show the brand's geographic focus within Canada.
Identifying key competitors allows for strategic benchmarking and differentiation to capture market share.
Dairy Queen's top competitors based on cross-visitation are Tim Hortons (26.34%), McDonald's (20.38%), A&W Canada (9.57%), Subway (6.48%), and Starbucks (6.16%). This indicates shared customer interest with these brands.
Traffic workload analysis helps optimize staffing, resource allocation, and service delivery throughout the day.
Dairy Queen experiences peak traffic between 17:00 and 19:00 (5:00 PM and 7:00 PM), with the highest workload around 19:00 (7:00 PM). The lowest traffic occurs between 0:00 and 8:00 (12:00 AM and 8:00 AM).
Analyzing consumer segments by gender/generation informs targeted marketing, enhances brand positioning, and boosts engagement.
Dairy Queen's customer base shows high affinity with Women (92) and Men (105), Gen X (135), and Gen Y (79), Gen Z (85). This suggests that the consumer base for Dairy Queen is higher for the men and Gen X audience.