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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Boston Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Boston Pizza performance in the Canada and how they change over time
See what factors influence Boston Pizza performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Boston Pizza' competitors in the Canada
An analysis of Boston Pizza' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference within the competitive cafe and restaurant industry.
Boston Pizza is a leading brand with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position and high customer preference relative to peers like KFC, Pizza Pizza, Mandarin Restaurant, Pizza Hut, JOEY and Swiss Chalet, which share similar market positions.
Customer satisfaction is crucial for loyalty and growth. High satisfaction typically correlates with repeat business and positive word-of-mouth.
Boston Pizza has a high overall customer satisfaction (CSAT) of 80%, a significant 7.8 percentage point increase year-over-year. New Brunswick shows the highest satisfaction at 95%, while Prince Edward Island has seen a slight decrease. This signifies strong customer sentiment, particularly in certain regions.
Average check reflects customer spending habits and menu pricing, impacting revenue and profitability.
Boston Pizza's overall average check is 39.1 CAD, a 4.1% decrease year-over-year. Newfoundland and Labrador exhibit the highest average check at 41.8 CAD. This indicates a slight decline in customer spending compared to the previous year, but variations exist across provinces.
Outlet count indicates brand reach and market penetration, essential for accessibility and growth.
Boston Pizza has a significant presence in Canada, with the highest number of outlets in Ontario (110) and Alberta (108). This demonstrates a strong established network, particularly in these key provinces, indicating broad customer access.
Analyzing competitors reveals customer choices and market dynamics, essential for strategic positioning.
Boston Pizza's customers also frequent Tim Hortons (15.67%), McDonald's (14.19%), and A&W Canada (7.17%), indicating significant cross-visitation. These brands represent key competitors in the Canadian cafe and restaurant market, influencing Boston Pizza's market share.
Traffic workload by hour shows peak times, informing staffing and service optimization for customer satisfaction.
Boston Pizza experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic around 6 PM (66.39%) and 1 PM (39.92%). This highlights prime dining hours, necessitating adequate staffing and resources to manage demand effectively.
Understanding consumer segments informs targeted marketing and positioning strategies, optimizing engagement.
Boston Pizza sees a high affinity among men (index 101), and women (index 99). There is high affinity among Gen X (index 129). Gen Y (index 86), and Gen Z (index 98) are under-indexed. These insights can guide marketing efforts to resonate with key demographic groups.