Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Skillets is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Skillets performance in the United States and how they change over time
See what factors influence Skillets performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Skillets' competitors in the United States
An analysis of Skillets' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, indicating competitive success in the Cafe & Restaurants industry.
Skillets holds a leading market position in the United States with a 99th percentile ranking. This indicates Skillets captures a significant share of customer foot traffic, demonstrating strong competitive strength. Skillets outperforms peers like El Bolillo Bakery, Twisted Sugar, YELLOW, The Chateau Restaurant, Everest Nepalese & Indian cuisine, and Escape, who are also positioned within the same top percentile.
CSAT reflects customer contentment, impacting loyalty and brand perception. Tracking it identifies areas for improvement and strengthens customer relationships.
Skillets boasts an 83% overall customer satisfaction (CSAT), with a 0.8 percentage point increase year-over-year. This indicates positive customer sentiment and improved service quality. In Florida, the CSAT also stands at 83%, reflecting consistent satisfaction across locations.
Average check reflects spending per customer, influencing revenue. Monitoring changes informs pricing and menu optimization strategies for increased profitability.
The average check for Skillets is $21.80, representing a 5.8% increase year-over-year, suggesting higher customer spending. Florida's average check is also $21.80. This indicates effective pricing strategies and potentially increased order values.
Outlet count signifies brand reach and market presence. Growth indicates expansion success; stability suggests market consolidation or strategic focus.
Skillets operates 16 outlets in Florida. This reflects the brand's established presence and operational footprint within the state.
Understanding key competitors helps refine marketing strategies, identify differentiation opportunities, and monitor market share shifts effectively.
Skillets' customers also frequent McDonald's (5.79%), Cracker Barrel Old Country Store (4.96%), Culver's (4.13%), Texas Roadhouse (4.13%), and Waffle House (3.31%). This indicates that Skillets competes with both fast-food and casual dining establishments.
Traffic workload insights enable efficient staff scheduling, resource allocation, and operational adjustments, optimizing customer service during peak hours.
Skillets experiences peak traffic between 9 AM and 12 PM, with the highest workload around 10 AM (59.47%). Traffic is minimal during the night and early morning hours, requiring focused staffing during peak service times.
Segment analysis enables tailored marketing, product development, and messaging to specific groups, maximizing engagement and conversion rates.
Skillets' customer base shows a high affinity among women (99 index) and Gen X (145 index). Men are also well-represented (101 index). Gen Y (73 index) and Gen Z (27 index) are under-indexed, suggesting opportunities for targeted campaigns.