Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sizzler is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sizzler performance in the United States and how they change over time
See what factors influence Sizzler performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Sizzler' competitors in the United States
An analysis of Sizzler' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the Cafe & Restaurants industry.
Sizzler's Market Performance stands at the 99th percentile, designating it as a leading brand in the Cafe & Restaurants sector in the United States. This superior ranking indicates a strong market presence relative to competitors like Pollo Tropical, MOD Pizza, Sullivan's Steakhouse, Logan's Roadhouse, Giordano's, and Piada Italian Street Food, all positioned within the same percentile.
CSAT reflects the degree to which Sizzler's products, services, and overall customer experience meet or surpass customer expectations and influences loyalty.
Sizzler's overall customer satisfaction (CSAT) is at 87%, a 4 percentage point increase year-over-year. CSAT varies by location, with California reporting 90%, Pennsylvania 86%, Oregon 82%, Idaho 76%, and Utah 73%. This indicates generally positive customer experiences, especially in California and Pennsylvania, with potential regional differences.
Average check reveals the average transaction value, pivotal for understanding revenue trends and customer spending habits at Sizzler restaurants.
Sizzler's overall average check is $36.2, showing a 0.6% increase year-over-year. Average check varies by state: New Mexico ($48.4), California ($37.4), Puerto Rico ($33.6), Utah ($28.8), and Idaho ($28.2). This suggests regional differences in customer spending, with New Mexico having the highest average transaction value.
Outlet count signifies brand reach, market saturation, and expansion strategy, reflecting Sizzler's physical presence and accessibility to customers.
Sizzler has 51 outlets in California, 10 in Puerto Rico, 4 in Utah and Oregon, 3 in Idaho and Arizona, 2 in Pennsylvania, and 1 in Maryland, New Mexico, and Delaware. The concentration of outlets in California indicates a strong regional presence.
Understanding cross-visitation patterns helps Sizzler identify key competitors and opportunities to refine marketing and customer retention strategies.
Sizzler's customers also frequent McDonald's (14.24%), In-N-Out Burger (8.87%), Denny's (7.50%), Starbucks (6.74%), and Burger King (6.35%). This cross-visitation data reveals the competitive landscape and provides insights into potential customer preferences.
Traffic workload distribution highlights peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Sizzler's peak traffic workload occurs between 11:00 AM and 8:00 PM, with the highest traffic observed between 5:00 PM and 6:00 PM (57.97% - 58.60%). Traffic is minimal during early morning hours. This distribution informs staffing and resource management strategies.
Analyzing consumer segments by gender and generation helps to identify core customer groups and tailor marketing strategies for increased affinity.
Women show a higher affinity (index 105) for Sizzler than men (index 95). Gen X displays very high affinity (index 135), while Gen Y shows some affinity (index 76) and Gen Z is significantly under-indexed (index 50). These insights can inform targeted marketing and menu customization efforts.