Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Shaking Crab is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Shaking Crab performance in the United States and how they change over time
See what factors influence Shaking Crab performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Shaking Crab' competitors in the United States
An analysis of Shaking Crab' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry based on brand’s share of foot traffic.
Shaking Crab holds a leading position with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates a strong competitive presence. Performance peers include Avila's El Ranchito, Laguna Madre Seafood Company, Mama's Daughters'Diner, Park Avenue Tavern, Café Hollander and Wet Willie's, all at the same percentile.
CSAT reflects customer loyalty and service quality, impacting repeat business and brand reputation in the competitive restaurant industry.
Shaking Crab's overall customer satisfaction (CSAT) is 79%, a 3.3 percentage point increase year-over-year. New York shows high CSAT at 85%, while Massachusetts has a lower CSAT of 69%. CSAT increased from 74.68 in April 2025 to 84.87 in June 2025.
Average check size indicates customer spending habits and pricing effectiveness, influencing overall revenue and profitability.
The overall average check for Shaking Crab is $73.20, up 0.9% year-over-year. New York shows the highest average check at $79.40. California has an average check of $75.00, while Massachusetts shows $60.60. Average check decreased from $76.29 in April 2025 to $73.86 in June 2025.
Outlet count signifies brand reach and market penetration, influencing customer accessibility and brand visibility across regions.
Shaking Crab has a presence in multiple states, with Massachusetts leading at 5 outlets, followed by New York with 4. California and New Jersey each have 2 outlets. Nevada has 1 outlet.
Identifying top competitors through cross-visitation reveals direct rivals and customer preference overlaps, guiding competitive strategies.
The top competitors for Shaking Crab, based on customer cross-visitation, include McDonald's (11.11%), Popeyes Louisiana Kitchen, Applebee's Grill + Bar and Shake Shack (5.05% each), and Chick-fil-A (4.04%).
Traffic workload by hour reveals peak operational periods, enabling optimized staffing and resource allocation for enhanced efficiency.
Shaking Crab experiences peak traffic workload between 17:00 (5 PM) and 20:00 (8 PM), with the highest workload at 18:00 (6 PM) at 60.29. The lowest traffic occurs between 2:00 AM and 10:00 AM. This data highlights the prime operational hours.
Consumer segment analysis informs targeted marketing and positioning by understanding demographic preferences, measured by affinity to brand.
Women show a higher affinity towards Shaking Crab compared to men (115 vs 87). Gen Y and Gen Z are overrepresented consumer groups (133 and 130), while Gen X is underrepresented (71). This suggests targeted marketing strategies should focus on women, Gen Y, and Gen Z.