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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Scooter's Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Scooter's Coffee performance in the United States and how they change over time
See what factors influence Scooter's Coffee performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Scooter's Coffee' competitors in the United States
An analysis of Scooter's Coffee' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s foot traffic share, revealing competitive strength and customer preference in the industry.
Scooter's Coffee is a leading brand with a market performance of 99, placing it in the top 1% and above competitors. It means strong customer preference. Performance peers include Tim Hortons, Eggs Up Grill, Pisco y Nazca Ceviche Gastrobar, Habit Burger & Grill, Sunliner Diner, and Giordano's, which all are in the same range.
CSAT reflects customer happiness and loyalty, vital for repeat business and positive word-of-mouth, influencing long-term brand success.
Scooter's Coffee shows an overall customer satisfaction (CSAT) of 78%, a slight decrease of 1.8 percentage points year-over-year. Nevada leads with 100% CSAT, while Louisiana, Utah, Colorado and Ohio also shows very high CSAT. The CSAT had a high of 78.69 in May 2025.
Average check reveals spending per customer, reflecting menu appeal, pricing strategy, and opportunities to increase revenue.
Scooter's Coffee has an average check of $8.30, a decrease of 1.1% year-over-year. South Dakota shows the highest average check ($10.20), while Colorado, Louisiana, North Dakota and Nebraska follows. The average check had a high of $8.60 in June 2025.
Outlet count shows brand reach and expansion, reflecting growth strategy and market penetration across different states.
Scooter's Coffee has the largest presence in Nebraska with 124 outlets. Iowa (94), Texas (83), Missouri (77), and Kansas (75) shows substantial presence. Oklahoma and Illinois each have 49 outlets, while Minnesota and Florida have smaller outlet counts.
Identifying top competitors shows customer preferences, informing strategies to differentiate and gain market share.
The top competitors for Scooter's Coffee, based on customer cross-visitation, are McDonald's (16.15%), Taco Bell (7.82%), Starbucks (6.96%), Sonic Drive-In (6.62%), and Chick-fil-A (6.17%). This shows customers also frequent fast-food chains.
Traffic workload shows peak hours, helping optimize staffing and resource allocation to improve customer experience.
Scooter's Coffee has the highest traffic workload between 8 AM and 10 AM, peaking at 61.05% at 9 AM. Traffic starts picking up at 5 AM, increases significantly from 6 AM to 9 AM, and gradually decreases from noon onwards. Traffic is minimal between 10 PM and 4 AM.
Understanding consumer segments allows targeted marketing, improving engagement and brand resonance with different groups.
For Scooter's Coffee, Women (124) and Gen Z (123) indicates high affinity, meaning these segments are overrepresented. Men (80) and Gen Y (94) are underrepresented, showing lower affinity than average. Gen X (105) is slightly overrepresented.